Sales 101 teaches us that price is one of the lower determining factors that a prospect uses in making a purchase decision.
But what do 99% of all agents do when the get an internet lead?
They work up a quote right away and either call the person back with it or just email it to them, leaving the entire sales process up to the prospect.
The agent or his/her staff doesn’t do anything to add value or differentiate themselves from the other 6+ agents sending quotes instantly.
So what is the prospect left with to make their decision on? You got it, price…
And we all know that you will never, ever always be the lowest with price!
Now that’s just the mistake being made on the front end with the prospect.
Let’s take a look at the back end process.
I know a ton of agents that don’t do any sort of follow up with their leads, shame on them for that – but we’ll assume that you’re doing some sort of following up.
Here’s the typical follow up process I see agents doing:
1 or 2 phone calls along with 1 or 2 emails with extremely weak positioning that never get returned (unless you have the lowest price).
The Agent’s Lead Machine was developed to eliminate both of these problems, and boy does it ever!
First of all, you are generating an exclusive lead to your site and the prospect goes through an intricately designed process that identifies a major problem in their life.
It positions the product as the only unique way to solve this major problem and educates the prospect on the benefits gained from using the product to solve their problem.
Then it removes all the major objections, particularly the price bugaboo.
This in and of itself adds immense value, but it doesn’t stop there. The website also is designed to position you are the most qualified person to help solve their problem.
Next, it utilizes email auto responder technology to automate the follow up procedure while further educating the client and killing objections, so when the prospect takes action toward you to resolve their problem, they are ready to buy.
Isn’t that what you want?
You can discover the #1 secret to getting the high quality and cost effective insurance leads you need online along with all the details of the Agent’s Lead Machine on a free video I put together for you.
Just click the button below and check it out: