A Great Book You Must Read

Posted by Renee Cuchetti On September - 17 - 2010

Today I wanted to write a quick post about one of my absolute favorite marketing books, “Influence: The Psychology of Persuasion”.

Now this actually wasn’t intended to be a book for marketers, in fact, it was intended to help people to recognize the most effective things that sales people and marketers do that can influence a person’s decision to make a purchase.

The author is Dr. Robert Cialdini, the head of psychology at Arizona State University.  During 20 years of research Dr. Cialdini uncovered 6 foundational principals that are ingrained in people.  These principals can be activated to cause un-avoidable persuasion.

This book has literally changed everything that I do in marketing and sales.  What you can learn from this book is extremely powerful, and I highly recommend that you read it.

All 6 of these principals have been purposely integrated into my products that are available to insurance agents for marketing their business online.  I’ve written an article about a technique I developed using these persuasion techniques to get mass referrals out of your existing customers.  You can read it by Clicking Here

Part 2 Video Companion

Posted by admin On August - 13 - 2010

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Part 3 Video Companion

Posted by admin On August - 13 - 2010

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Part 4 Video Companion

Posted by admin On August - 13 - 2010

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Part 5 Video Companion

Posted by admin On August - 13 - 2010

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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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