From an agent’s perspective, this is interesting because it shows that the highest level of confidence is in whole life insurance…
I believe people are feeling less confident in term for a couple reasons:
1) As indicated by the picture, people are living longer these days and they realize that putting money into term is about the same as burning it.
2) People are fed up with the conventional “buy term & invest the difference” philosophy because they have been getting burned by the market. The safe havens that whole life provide are a perfect match for many people right now.
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So how do you get in front of consistent amounts of high quality, exclusive whole life insurance prospects? I wrote a 5 part articles series that illustrates how to build a system that leverages the internet to do just that. You can get the first part of this series - click here