The Age Old Insurance Agent Dilemma
Unless you’ve been hiding under a rock for the last two years, you are certainly aware of the vast amounts of people (and their money) leaving the stock market and Wall Street behind for safe, secure investments.
A large portion of these people have no idea what to do with that money either, so they are putting it into a savings account, CD, or even stuffing it under the mattress!
You know that this is an unprecedented time in history for you to become the financial savior for many of these people, but the window of opportunity is closing as each day passes.
Which brings us to the age old insurance agent dilemma – just how do you get yourself in front of all these prime prospects that are desperate for your help?
Having a steady stream of targeted prospects to meet with on a consistent basis has always been a challenge to say the least, but with today’s technology and break-neck pace of life it is harder than ever.
So difficult is this one single task that it is putting many good people who’ve been in this industry for decades out of business, not to mention squashing the hopes and dreams of people trying to break into it right now.
But the problem goes even deeper than just getting in front of the right prospects on a regular basis…
What it really boils down to is that you don’t have a complete insurance marketing system in place that leverages today’s technology to attract your prospects, pre-sell them before they meet with you, and follow up automatically.
As a matter of fact, it’s such a huge problem that if you don’t do something about it, you’ll be chewed up and spit out the back-end as it rolls over your entire business.
Where would that leave you? Would you have to join the masses of the unemployed, leeching off those still working, and fighting over a dead end 9-5 just to make ends meet?
Can you even imagine the things that your friends and family would say about you behind your back because you “couldn’t cut it” or just how let down your family would be from such a failure?
Before a dark storm cloud rolls in above your office, you should know right now that there is hope…
What you are going to discover in this proven is a proven strategy to turn the mass exodus of people fleeing Wall Street into cash value life insurance leads on total autopilot using cutting edge technology that very few insurance professionals understand.
A Proven Strategy to Turn People Fleeing Wall Street into Cash Value Life Insurance Leads
The very first thing you must understand here is that the internet is huge and it’s not going anywhere. As of the time this paper was written there are well over 1.5 billion internet users worldwide, with nearly 270 million of them in the USA & Canada.
What’s even more startling is that almost 78% of all U.S. citizens are using the internet.
Next you have to realize that newspaper and television viewership is rapidly declining as these internet users obtain their entertainment and get their news online.
“Broadcast viewership hits all time low” –
“Circulation down sharply – again – at newspapers” – http://www.cbsnews.com/stories/2010/04/26/business/main6433392.shtml
People are getting the lion’s share of the information that they use to make purchase decisions in their lives exclusively from the internet. Hordes of them are those fleeing Wall Street and scouring the internet for safe places to put their hard earned money.
So what does all this mean to you as an insurance agent? Well, I want you to put on your marketing hat with me for a moment here…
All smart marketers know that to be successful at attracting business, you have to go to where your prospects are. After all, no one has ever caught a fish in a pond with no fish.
Which leads us to the very first part of our automatic system.
You must have a website
Most consumers won’t even take you seriously if you don’t have a website. And it can’t be any old website either. There are literally billions of them online, so if you want to be successful, you need to come up with a catchy and unique concept that really stands out from the crowd to build your website around.
Your website concept needs to engage people, educate them on the benefits they receive from your product or service, and overcome the objections they might have.
In essence your website needs to be one heckuva salesman…
You can see an example of one of my insurance selling websites based straight off the concept of people fleeing Wall Street by clicking this link: http://ditchwallstreet.com
However, just putting a page online won’t get you in front of the people you want to meet. Once your site is built you need to have –
Targeted visitors to your website
This can be one of the trickiest parts to marketing through the internet. There are numerous courses on the multitudes of methods to getting visitors (or traffic) to your site, this paper is not intended to be one of them.
What you should know is that there are plenty of options other than Google and that there are free tools online to help you analyze where and how you should advertise online.
Once you decide on how you are going to get people to see your website, you want to tread carefully and have a budget to test with. The reason you do this here is that you don’t have any proof that your website will in fact generate life insurance leads. You won’t know if your concept works until you test.
You will start by sending small amount of traffic to your new website and watch the analytic tools. Use the data you gather to optimize the conversion of your traffic to life insurance leads and then you can start to turn up the volume.
Now that you have a consistent conversion of your traffic on your website, you need to –
Automatically follow up to get appointments
This is really the easy part of the entire process. On your website you will set up some way to entice people into giving you their email address in exchange for some free information such as a report or video, consultation – you name it.
After they enter in their email address, they will be entered into a system called an email auto responder. This will automatically send out your life insurance leads a series of emails that you create one time and enter into the system.
Your emails should accomplish three things:
1) Further educate your prospect
2) Answer additional objections
3) Get them to come back to your website to request an appointment
This is totally different from what the internet lead generation companies do with prospects, which is why most internet leads are garbage. See the chart below that illustrates how this system works and is different from the lead companies.
What are the steps to putting all this together?
There are quite a few moving pieces to each of these steps, which is why I’ve created my Agent’s Lead Machine Internet Marketing Mastery training program.
It’s a complete A to Z guide of this entire process, detailing out how you accomplish each of these steps. But it goes even further than that…
With my program, you also get website templates, ad templates, email templates and more so you don’t have to create everything from scratch.
Plus, you’ll get direct access to me through the forum and comments sections within the member’s area. And if you want even more direct guidance, I have coaching packages available to get you the one on one help you want.
Before I tell you how you can find out more information on my Agent’s Lead Machine program, let me ask you an important question…
How big of an impact would there be on your business and life if you could come into the office each morning with a fresh batch of people that want to meet exclusively with you?
I know some of you may think that’s a pipe dream, but for those who can suspend their initial skepticism, follow some simple steps and take action on them…
It’s a reality.
If you want that reality, let me tell you how you can attain it right now. Normally, my ALM program is $97/month. And if you click on the products and services button on the top of my website, you’ll be able to see the order page for this price.
But I realize that a monthly commitment like that is a big step for people to take – especially if you are just getting to know me.
So for those of you that have found this article, I want to tell you how you can take a much smaller commitment with me first AND find a special one time price on my ALM program that may entice you to enroll now anyway.
Here’s how it works. I put together a free video that discusses the #1 secret to generating life insurance leads (or any insurance leads for that matter) online.
At the end of that video, I’ll make you an offer for an extremely popular training program I put together. You can grab that training course for a measly $7 one time investment.
It’s a way for you to get your feet wet and see that what I show you can really work without you having to make a big financial commitment.
If you choose to enroll in that course, you’ll see a special offer on my full ALM program. All you have to do in order to check out all this stuff is simply click the button below: