If you look around my site for any length of time, you’ll notice the survey in the sidebar. The last question I ask is “what can I do to knock your socks off”.
Just the other day, I got this as a response to that very question:
“Show me how to generate leads without just taking my money and running. Not much logs in the fire here.”
In this post, I’ll give you all the steps that are involved with generating insurance leads on the internet at absolutely no cost to you.
Before I do that, let me just say that I understand your hesitancy. There’s a lot of scams out there, so it’s really hard to know who to trust and believe.
That’s why I put together this site. Click on the free tools & resources link or the insurance marketing strategies and tips link above and you’ll find an immense amount of extremely valuable and free content. It’s all about how to generate leads for insurance!
What you’ll find out after reading this post is that there is a lot of knowledge needed on very specific topics and there is a fair amount of work involved with getting an automated system for insurance marketing set up.
You can certainly take all of the information I provide at no charge on this site and get going yourself. I provide the paid resources for people who want to short cut the learning curve and/or the time needed to get things done by having others do the dirty work for them.
With that being said, I really want to divulge some higher level information in this post that I haven’t given elsewhere. Again, the goal here is to provide you with value. Hopefully if I do enough of that, over time you will trust me and may purchase services from me 🙂
So what you are going to discover here is all about funnels.
I funnel is essentially a graphical depiction of the system or process you move people through online to accomplish the goal you have for them.
For example, the goal of this site is to turn people into paying customers (as you can see I’m not trying to hide that fact).
The top end of my funnel is where I send my traffic (site visitors) into. Typically that is some kind of landing page where you want to capture basic information on the visitor so you can do follow up marketing.
If you look at the different options on the free tools and resources page, each of the buttons leads to a landing page that we call in the online marketing industry a “squeeze page”. It’s entire purpose is to offer something of value that my traffic will be willing to exchange their email address for.
The person who coined the term, says this type of page is meant to squeeze the email address out of the traffic.
The middle of the funnel represents the different steps you have to take the prospect down before he/she is ready to take the final action you want them to take.
This could be a variety of things. Keeping with the example of this website, it is exclusively emails and other pages of my website (like this one) that deliver value and move the prospect closer to the sale by trusting me more and more.
The end of the funnel represents the prospect finally taking the action that you wanted them to take. This would basically be the order page on my website.
When you are designing your funnel for generating insurance leads online, you have to start at the end goal first.
Ask yourself – what is the action that I want the visitor to take? Is it calling you? Is it filling out an appointment request form with a lot of personal info? Is it simply entering their email address for a free video or report?
This is what we call your offer and it’s absolutely essential to the entire process. It is going to define everything that you do leading up to that point in your funnel. You are also going to need to employ different strategies within your funnel to get the action you want.
The approach you take and the language you use to get somebody simply to enter their email address for a free report is completely different that what you have to do to get someone to complete an appointment request form.
Now that you have decided what you are going to offer, you need to conceptualize your offer and be able to clearly state it. In order for your offer to be successful, it has to solve some kind of desperate problem in your prospect’s life.
Using this site for example, I know figuring out how to generate leads is the most critical problem for the vast majority of insurance professionals. I have positioned everything on this site around helping my clients and prospects to solve that major problem.
The way that you promise to solve this problem has to be unique as well. If the people coming to your website can say to themselves that they’ve seen this before, you are done for.
You will use all of these elements to construct your offer page. In the example of this website, it’s my sales page.
Now you must know what objections your prospect are going to have before they can take the action that you want them to take.
You will use that knowledge to create the follow up emails, different pages on your site, phone scripts, or anything else you want to use in the middle portion of your funnel.
Each objection should be answered on it’s own unique piece of content or communication and it should always further the sale. You want every contact you have with your prospect to move him or her closer to taking that action you want them to take.
Depending on the offer that you choose, you may use one of these middle funnel pages as your top end page, it doesn’t have to be a squeeze page.
But if you are going to use the squeeze page method, you will now construct your squeeze page around that major problem that you are promising to solve in your prospect’s life.
You will need to put together some kind of content: video, report, etc that helps your prospect take a step toward solving that problem. Give him or her great, useful information, but don’t give away the farm!
You have to leave them just hanging on enough so they keep consuming your information and keep moving down the funnel to your end goal.
Once you’ve finished that off, you have a funnel in place.
Unfortunately that’s not even remotely close to the last step in this process.
Now you need to start sending targeted traffic into the top end of your funnel and monitoring the data to see how it performs.
The thing about marketing is that everything is a test. If you’ve come up with a concept for your offer on your own, you could have completely missed the boat and end up having no one take the action you want them to take.
You also have to know the different ways to drive that targeted traffic into your funnel along with how to apply tweaks to the funnel until you get the conversion that you are looking for out of it.
As you can see, there’s a lot to know about how to generate leads for insurance online. Each one of the things I’ve discussed here takes a long time to master on your own. Heck, it’s taken me over four years to get to this point.
Which brings me back to why I have paid products and services. I can guarantee that the vast majority of you reading this don’t want to have to figure out all of this stuff the hard way.
In my Agent’s Lead Machine Internet Marketing Mastery program, I show you step by step how to put together every piece of your online marketing funnel. I show you want works and doesn’t work with marketing insurance on the internet.
I show you all of the different ways that you can send targeted traffic into your funnel once it’s in place. And I teach you everything you need to know about testing and optimizing your funnel for maximum performance.
Plus, you get direct help and guidance from me through the support forum inside the member’s website.
And if that weren’t good enough, I will help you get people in the Philippines to do all the dirty work for you at only $2/hr.
It really is the only complete system ever put together for insurance professionals to start generating their own leads online.
If that sounds like something you’d be interested in, just click the link below for all the details. If you feel it’s a good fit for you, you can order on that page and start immediately.