Give Customers the Ham Sandwich They Want, But Still Sell the Sizzle!

One really important piece of marketing and selling that I’ve learned over the years has to do with understanding the psyche of your prospect and catering to it.

To put it frankly, people buy ideas and concepts that solve their problems…not products!  Far too many agents focus on selling features of the product instead of selling the prospect a benefit laden idea that solves a pain or problem in their life.

I just read a really great article over on Insurance News Net that explains how to do this with current events.

You can read it by clicking here.

To learn more about Life Insurance Marketing, go here – Life Insurance Marketing
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About Me

I have been a licensed insurance professional and registered representative since 2003. During that time, I've built two successful insurance agencies (one from scratch).

Since I began my insurance career, the way that life insurance marketing and marketing for insurance in general has drastically changed. I saw the writing on the wall in 2008 and began learning how to market online.

In the beginning things were tough, but now I've managed to carve out an incredible living through the power of the internet. I developed this website based off the knowledge I have gained (and continue to gain) as a resource to help insurance agents discover how to generate hot, qualified, and exclusive insurance leads online.

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