Here are the numbers I had in my office when it came to buying internet leads:
3 leads per day
90 leads per month
$15/lead (life insurance)
90 X $15 = $1350/ month spent on leads
My closing ratio on these leads was 10%
90 X 10% = 9 clients
My average policy premium was $50/month
My average commission rate was 25% (I sold a lot of term off purchased leads & was captive at the time).
$50 X 12 months X 25% = $150 average commission per sale.
9 sales X $150 commission = $1350 income per month.
I went nearly 3 years before I sat down and did the math to realize that I was at best breaking even with my internet leads.
And when I also factored in the 15% 1st year cancel rate, I was actually losing money!
Here’s my numbers once I started generating my own leads:
1 lead per day
30 leads per month
$35/lead (life insurance)
30 X $35 = $1050/ month spent on leads
My closing ratio on these leads was 80%
30 X 80% = 24 clients
My average policy premium was $125/month
My average commission rate was 40% (I sold a lot of perm off my own leads).
$125 X 12 months X 40% = $600 average commission per sale.
24 sales X $600 commission = $14,440 income per month.
My first year cancel rate also improved to only 5%.
So even though I got fewer leads and paid more per lead, the leads were much higher quality and resulted in me profiting over $10K per month!
Now I’m sure that you are getting a much better commission rate than what I did, so you can only imagine what kind of ROI you can get…
That’s why the smart agents are coming out in droves to start generating their own leads. They’ve finally gotten sick of all the crap from the lead companies.
Don’t you want your own exclusive leads too?
It’s really not that hard… if you know what to do. And you take action and stick with it.
There are quite a few tricks that you need to be aware of to. That’s why I put together this free video that reveals the #1 secret to generating exclusive, qualified and affordable insurance leads online.
Just click the button below and you can watch the video, it will be totally worth your time!
