Prudential life insurance company recently did a huge study of people in generation y to figure out how to reach that demographic with life insurance marketing.

There are some extremely interesting statistics from this study along with marketing ideas that you can use right away to sell more life insurance in this market.  You can read the study and get the life insurance marketing ideas for yourself.

I will tell you that the primary mode that generation y prefers to have a life insurance conversation initiated and to become educated is via the internet.  So that means if you don’t have a marketing website, you are going to need one to target this demographic.

I’ve also written an extensive 5 part article series that details the process of developing my Agent’s Lead Machine marketing websites.  If you haven’t read that yet, I encourage you to check that out – click here

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