Archive for the ‘life insurance sales’ Category

Tips for selling life insurance

Posted by admin On January - 13 - 2011

I just read an interesting post on this blog with some good tips for selling more life insurance to the people you get in front of.

FYI – there are a ton of ads on this page that really sandwich the content, but if you want to read these 3 tips for yourself – click here.

If your problem isn’t closing the people you get in front of, but it’s a matter of getting more butts in your chairs…

…you need to watch this video.

One really important piece of marketing and selling that I’ve learned over the years has to do with understanding the psyche of your prospect and catering to it.

To put it frankly, people buy ideas and concepts that solve their problems…not products!  Far too many agents focus on selling features of the product instead of selling the prospect a benefit laden idea that solves a pain or problem in their life.

I just read a really great article over on Insurance News Net that explains how to do this with current events.

You can read it by clicking here.

Exciting New Lead Generation Discoveries

Posted by admin On December - 15 - 2010

It’s been a while since I last posted here as I’ve been locked away testing and refining new lead generation processes and helping my clients to become super successful with getting leads online.

Recently I have made some exciting new discoveries that I had to take a moment and share with you before the end of the year.

It has to do with generating exclusive cash value life insurance leads from websites with video.  Two big things have increased the amount of leads and decreased the cost of these leads in our testing.

1) Simplicity of the website – we’ve been testing multitudes of layouts and designs to find the right fit and discovered that plain & simple websites are by far the best.

2) Short and to the point videos – we’ve tested about 20 different video lengths and discovered that a 6 – 8 minute video is most effective.

These two discoveries have resulted in the cost of leads lowering to $35!

And we’re getting a high volume of these leads too – here’s proof:

The next exciting thing is that we are able to get appointments with 30% of these leads the same day by calling them immediately when the lead comes in.  These appointments are closing sales at an 80% rate with $4000 as the average commission.

The 14 leads pictured cost less than $500 and resulted in over $16,000 of 1st year commissions!!!

What does all this mean for you?

I’m putting everything together in a new package and practically “giving away the farm”…

It will include the exact advertisements, exact webpages, exact videos, exact emails that are responsible for the results I’ve shared with you above.  As well as detailed instructions on how to accomplish it all.

The price for this package will be a total steal that I’ll be revealing once the new year hits.  I just wanted to give you a sneak peek into this right now so you can be ready to take action when the slow sales in January come around.

But for now enjoy Christmas!

Let me know if you have any questions.

Jason

Why Do You Sell Life Insurance?

Posted by admin On October - 4 - 2010

I like to pose this question to everyone I meet in this industry to see how they answer it.

For me, it originally was to have time to spend with my three young daughters with me to the right.

However, I learned after being in the business awhile that you don’t get a whole lot of time to spend outside of work, IF you do your marketing and promotion the way that the home office teaches you to do it…

So I set out on a journey to find ways to do marketing better, and I discovered them.  It made a huge difference in my business but most importantly my life became better because of it.  I don’t miss things like picking apples with my kids in the fall or conferences at school because I’m stuck in the office 80 hours a week anymore.

You may sell life insurance for any number of reasons, but I can guarantee none of them are so that you miss out on your life!  You can easily leverage the internet to create highly qualified, exclusive life insurance leads that flood your office on total autopilot so that you can spend more time doing the things that you enjoy.

I’ve written an extensive 5 part article series on exactly how to construct a system for yourself that does this.  You can read it by Clicking Here.

Let me know why you sell life insurance (and that you are alive while reading this!) by commenting in the box below.

Gen Y takes Prudential to school on life insurance

Posted by admin On September - 30 - 2010

Prudential life insurance company recently did a huge study of people in generation y to figure out how to reach that demographic with life insurance marketing.

There are some extremely interesting statistics from this study along with marketing ideas that you can use right away to sell more life insurance in this market.  You can read the study and get the life insurance marketing ideas for yourself.

I will tell you that the primary mode that generation y prefers to have a life insurance conversation initiated and to become educated is via the internet.  So that means if you don’t have a marketing website, you are going to need one to target this demographic.

I’ve also written an extensive 5 part article series that details the process of developing my Agent’s Lead Machine marketing websites.  If you haven’t read that yet, I encourage you to check that out – click here

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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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