Archive for the ‘life insurance marketing’ Category

Insurers Slowly Move to Web

Posted by admin On January - 18 - 2011

I just read this short article that is an interview of Michael Costonis
Executive Director, Insurance, North America for Accenture.

He was being asked a series of questions regarding the future of insurance marketing. I highly suggest that you read this now.

The systems that I develop directly address the need to be marketing digital…if you want your agency to survive.

I put together a free video that reveals the #1 secret to generating exclusive, qualified and affordable insurance leads online.  It’s based on the more than $50,000 of research I’ve done since 2008 – testing, tweaking and refining ways to leverage leads off the internet.

You can get the results of my research by simply clicking the button below:

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The Way You Handle Your Leads is Totally Wrong!

Posted by admin On January - 6 - 2011

Sales 101 teaches us that price is one of the lower determining factors that a prospect uses in making a purchase decision.

But what do 99% of all agents do when the get an internet lead?

They work up a quote right away and either call the person back with it or just email it to them, leaving the entire sales process up to the prospect.

The agent or his/her staff doesn’t do anything to add value or differentiate themselves from the other 6+ agents sending quotes instantly.

So what is the prospect left with to make their decision on? You got it, price…

And we all know that you will never, ever always be the lowest with price!

Now that’s just the mistake being made on the front end with the prospect.

Let’s take a look at the back end process.

I know a ton of agents that don’t do any sort of follow up with their leads, shame on them for that – but we’ll assume that you’re doing some sort of following up.

Here’s the typical follow up process I see agents doing:

1 or 2 phone calls along with 1 or 2 emails with extremely weak positioning that never get returned (unless you have the lowest price).

Sound familiar?

The Agent’s Lead Machine was developed to eliminate both of these problems, and boy does it ever!

First of all, you are generating an exclusive lead to your site and the prospect goes through an intricately designed process that identifies a major problem in their life.

It positions the product as the only unique way to solve this major problem and educates the prospect on the benefits gained from using the product to solve their problem.

Then it removes all the major objections, particularly the price bugaboo.

This in and of itself adds immense value, but it doesn’t stop there. The website also is designed to position you are the most qualified person to help solve their problem.

Next, it utilizes email auto responder technology to automate the follow up procedure while further educating the client and killing objections, so when the prospect takes action toward you to resolve their problem, they are ready to buy.

Isn’t that what you want?

You can discover the #1 secret to getting the high quality and cost effective insurance leads you need online along with all the details of the Agent’s Lead Machine on a free video I put together for you.

Just click the button below and check it out:

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Exciting New Lead Generation Discoveries

Posted by admin On December - 15 - 2010

It’s been a while since I last posted here as I’ve been locked away testing and refining new lead generation processes and helping my clients to become super successful with getting leads online.

Recently I have made some exciting new discoveries that I had to take a moment and share with you before the end of the year.

It has to do with generating exclusive cash value life insurance leads from websites with video.  Two big things have increased the amount of leads and decreased the cost of these leads in our testing.

1) Simplicity of the website – we’ve been testing multitudes of layouts and designs to find the right fit and discovered that plain & simple websites are by far the best.

2) Short and to the point videos – we’ve tested about 20 different video lengths and discovered that a 6 – 8 minute video is most effective.

These two discoveries have resulted in the cost of leads lowering to $35!

And we’re getting a high volume of these leads too – here’s proof:

The next exciting thing is that we are able to get appointments with 30% of these leads the same day by calling them immediately when the lead comes in.  These appointments are closing sales at an 80% rate with $4000 as the average commission.

The 14 leads pictured cost less than $500 and resulted in over $16,000 of 1st year commissions!!!

What does all this mean for you?

I’m putting everything together in a new package and practically “giving away the farm”…

It will include the exact advertisements, exact webpages, exact videos, exact emails that are responsible for the results I’ve shared with you above.  As well as detailed instructions on how to accomplish it all.

The price for this package will be a total steal that I’ll be revealing once the new year hits.  I just wanted to give you a sneak peek into this right now so you can be ready to take action when the slow sales in January come around.

But for now enjoy Christmas!

Let me know if you have any questions.

Jason

Why Do You Sell Life Insurance?

Posted by admin On October - 4 - 2010

I like to pose this question to everyone I meet in this industry to see how they answer it.

For me, it originally was to have time to spend with my three young daughters with me to the right.

However, I learned after being in the business awhile that you don’t get a whole lot of time to spend outside of work, IF you do your marketing and promotion the way that the home office teaches you to do it…

So I set out on a journey to find ways to do marketing better, and I discovered them.  It made a huge difference in my business but most importantly my life became better because of it.  I don’t miss things like picking apples with my kids in the fall or conferences at school because I’m stuck in the office 80 hours a week anymore.

You may sell life insurance for any number of reasons, but I can guarantee none of them are so that you miss out on your life!  You can easily leverage the internet to create highly qualified, exclusive life insurance leads that flood your office on total autopilot so that you can spend more time doing the things that you enjoy.

I’ve written an extensive 5 part article series on exactly how to construct a system for yourself that does this.  You can read it by Clicking Here.

Let me know why you sell life insurance (and that you are alive while reading this!) by commenting in the box below.

Consumer Confidence in Life Insurance Soaring

Posted by admin On October - 4 - 2010

I just wanted to write a real quick post about an article I read on another site. The author talks about recent surveys that are showing soaring figures of consumer confidence in life insurance.

In particular as seeing life insurance as a viable option for financial planning purposes. People are tired of the Wall Street Casino and just want safe havens where they can grow their money guaranteed.

The author did not cite the stats, so I sent a request to get them for you to review, but if you want to check out the article, you can read it – click here.

Now that the time is ripe to generate sales of permanent life insurance, the only question that needs to be answered is “how to get in front of high quality, targeted people”?

I firmly believe that the internet is the answer to that question, which is why I developed the Agent’s Lead Machine websites.  I’m currently working with several clients along with my test agents to optimize and improve the websites to generate huge amounts of the best appointment requests for life insurance.

To get the scoop on what Agent’s Lead Machine is all about, click the banner below.


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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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