Archive for the ‘life insurance leads for agents’ Category

Exciting New Lead Generation Discoveries

Posted by admin On December - 15 - 2010

It’s been a while since I last posted here as I’ve been locked away testing and refining new lead generation processes and helping my clients to become super successful with getting leads online.

Recently I have made some exciting new discoveries that I had to take a moment and share with you before the end of the year.

It has to do with generating exclusive cash value life insurance leads from websites with video.  Two big things have increased the amount of leads and decreased the cost of these leads in our testing.

1) Simplicity of the website – we’ve been testing multitudes of layouts and designs to find the right fit and discovered that plain & simple websites are by far the best.

2) Short and to the point videos – we’ve tested about 20 different video lengths and discovered that a 6 – 8 minute video is most effective.

These two discoveries have resulted in the cost of leads lowering to $35!

And we’re getting a high volume of these leads too – here’s proof:

The next exciting thing is that we are able to get appointments with 30% of these leads the same day by calling them immediately when the lead comes in.  These appointments are closing sales at an 80% rate with $4000 as the average commission.

The 14 leads pictured cost less than $500 and resulted in over $16,000 of 1st year commissions!!!

What does all this mean for you?

I’m putting everything together in a new package and practically “giving away the farm”…

It will include the exact advertisements, exact webpages, exact videos, exact emails that are responsible for the results I’ve shared with you above.  As well as detailed instructions on how to accomplish it all.

The price for this package will be a total steal that I’ll be revealing once the new year hits.  I just wanted to give you a sneak peek into this right now so you can be ready to take action when the slow sales in January come around.

But for now enjoy Christmas!

Let me know if you have any questions.

Jason

Life Insurance Marketing Has Changed Forever…

Posted by admin On October - 1 - 2010

Today I felt compelled to write about the current state of insurance marketing in general, with an emphasis on life insurance marketing.

When I started in the insurance business (way back in 2003), things were still similar to how they were 20 – 30 years before my time.

All you needed to do to attract all the client you needed was:

1) Get a good location for you office

2) Set up a few centers of influence

3) Make some cold calls

4) Send a few mailers each month

5) Ask for referrals from the people you write

That formula allowed me to add over 300 households per year to my book from ’03-’06.

Fast forward to 2010 and those tried and true methods still work…to a certain degree.  But they simply will not give you the growth that you need to appease the higher ups or provide the income that you want.

What makes it even worse is that people are so much less loyal these days, the amount of time people stay with you shortens every year!

That’s a recipe for insurance agency disaster if I’ve ever seen one.

I speak with agents and advisors all over the country every day.  The overwhelming majority of them know that the answers to these problems are found on the internet.

But they are afraid…

Afraid that it’s too time consuming.

Afraid that it’s too expensive.

Afraid that it’s too complicated.

Afraid of compliance.

I understand this completely as I have walked in your shoes.  Nothing is scarier than the unknown!

That’s why I put together the Agent’s Lead Machine websites.  They are the most complete lead generating websites available to the single agent around.  There is nothing else like it.

For the last month, I’ve been testing and tweaking the websites to improve the look, feel, and effectiveness of them.  We’re on the verge of significantly lowering the cost per lead acquisition and the amount of leads generated.

The sites have been updated to be even more robust with more ways to automatically turn prospects into leads.

And they are as close to being 100% hands free as they possibly can be!  All you have to do is manage the marketing, which is the most fun and easy part.

Be on the lookout for an email coming up in 2 weeks for a special re-launch of the sites with this new and improved look.  I’ll be running a promotion to give away 1 site completely free…so if you’ve wanted to get going without any money on site development, this will be an awesome opportunity.

Let me know if you have any questions.

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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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