Archive for the ‘life insurance advertising’ Category

Insurers Slowly Move to Web

Posted by admin On January - 18 - 2011

I just read this short article that is an interview of Michael Costonis
Executive Director, Insurance, North America for Accenture.

He was being asked a series of questions regarding the future of insurance marketing. I highly suggest that you read this now.

The systems that I develop directly address the need to be marketing digital…if you want your agency to survive.

I put together a free video that reveals the #1 secret to generating exclusive, qualified and affordable insurance leads online.  It’s based on the more than $50,000 of research I’ve done since 2008 – testing, tweaking and refining ways to leverage leads off the internet.

You can get the results of my research by simply clicking the button below:

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Exciting New Lead Generation Discoveries

Posted by admin On December - 15 - 2010

It’s been a while since I last posted here as I’ve been locked away testing and refining new lead generation processes and helping my clients to become super successful with getting leads online.

Recently I have made some exciting new discoveries that I had to take a moment and share with you before the end of the year.

It has to do with generating exclusive cash value life insurance leads from websites with video.  Two big things have increased the amount of leads and decreased the cost of these leads in our testing.

1) Simplicity of the website – we’ve been testing multitudes of layouts and designs to find the right fit and discovered that plain & simple websites are by far the best.

2) Short and to the point videos – we’ve tested about 20 different video lengths and discovered that a 6 – 8 minute video is most effective.

These two discoveries have resulted in the cost of leads lowering to $35!

And we’re getting a high volume of these leads too – here’s proof:

The next exciting thing is that we are able to get appointments with 30% of these leads the same day by calling them immediately when the lead comes in.  These appointments are closing sales at an 80% rate with $4000 as the average commission.

The 14 leads pictured cost less than $500 and resulted in over $16,000 of 1st year commissions!!!

What does all this mean for you?

I’m putting everything together in a new package and practically “giving away the farm”…

It will include the exact advertisements, exact webpages, exact videos, exact emails that are responsible for the results I’ve shared with you above.  As well as detailed instructions on how to accomplish it all.

The price for this package will be a total steal that I’ll be revealing once the new year hits.  I just wanted to give you a sneak peek into this right now so you can be ready to take action when the slow sales in January come around.

But for now enjoy Christmas!

Let me know if you have any questions.

Jason

Consumer Confidence in Life Insurance Soaring

Posted by admin On October - 4 - 2010

I just wanted to write a real quick post about an article I read on another site. The author talks about recent surveys that are showing soaring figures of consumer confidence in life insurance.

In particular as seeing life insurance as a viable option for financial planning purposes. People are tired of the Wall Street Casino and just want safe havens where they can grow their money guaranteed.

The author did not cite the stats, so I sent a request to get them for you to review, but if you want to check out the article, you can read it – click here.

Now that the time is ripe to generate sales of permanent life insurance, the only question that needs to be answered is “how to get in front of high quality, targeted people”?

I firmly believe that the internet is the answer to that question, which is why I developed the Agent’s Lead Machine websites.  I’m currently working with several clients along with my test agents to optimize and improve the websites to generate huge amounts of the best appointment requests for life insurance.

To get the scoop on what Agent’s Lead Machine is all about, click the banner below.


Life Insurance Marketing Has Changed Forever…

Posted by admin On October - 1 - 2010

Today I felt compelled to write about the current state of insurance marketing in general, with an emphasis on life insurance marketing.

When I started in the insurance business (way back in 2003), things were still similar to how they were 20 – 30 years before my time.

All you needed to do to attract all the client you needed was:

1) Get a good location for you office

2) Set up a few centers of influence

3) Make some cold calls

4) Send a few mailers each month

5) Ask for referrals from the people you write

That formula allowed me to add over 300 households per year to my book from ’03-’06.

Fast forward to 2010 and those tried and true methods still work…to a certain degree.  But they simply will not give you the growth that you need to appease the higher ups or provide the income that you want.

What makes it even worse is that people are so much less loyal these days, the amount of time people stay with you shortens every year!

That’s a recipe for insurance agency disaster if I’ve ever seen one.

I speak with agents and advisors all over the country every day.  The overwhelming majority of them know that the answers to these problems are found on the internet.

But they are afraid…

Afraid that it’s too time consuming.

Afraid that it’s too expensive.

Afraid that it’s too complicated.

Afraid of compliance.

I understand this completely as I have walked in your shoes.  Nothing is scarier than the unknown!

That’s why I put together the Agent’s Lead Machine websites.  They are the most complete lead generating websites available to the single agent around.  There is nothing else like it.

For the last month, I’ve been testing and tweaking the websites to improve the look, feel, and effectiveness of them.  We’re on the verge of significantly lowering the cost per lead acquisition and the amount of leads generated.

The sites have been updated to be even more robust with more ways to automatically turn prospects into leads.

And they are as close to being 100% hands free as they possibly can be!  All you have to do is manage the marketing, which is the most fun and easy part.

Be on the lookout for an email coming up in 2 weeks for a special re-launch of the sites with this new and improved look.  I’ll be running a promotion to give away 1 site completely free…so if you’ve wanted to get going without any money on site development, this will be an awesome opportunity.

Let me know if you have any questions.

Gen Y takes Prudential to school on life insurance

Posted by admin On September - 30 - 2010

Prudential life insurance company recently did a huge study of people in generation y to figure out how to reach that demographic with life insurance marketing.

There are some extremely interesting statistics from this study along with marketing ideas that you can use right away to sell more life insurance in this market.  You can read the study and get the life insurance marketing ideas for yourself.

I will tell you that the primary mode that generation y prefers to have a life insurance conversation initiated and to become educated is via the internet.  So that means if you don’t have a marketing website, you are going to need one to target this demographic.

I’ve also written an extensive 5 part article series that details the process of developing my Agent’s Lead Machine marketing websites.  If you haven’t read that yet, I encourage you to check that out – click here

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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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