Archive for the ‘insurance leads’ Category

Below you will find a transcript from a coaching call I did with my client Russ Sims, who is an agent in Seattle.  We are discussing how to use the Agent’s Lead Machine system to start generating insurance agent leads as quickly as possible.

Just so you know, these coaching calls are normally $97 each for 30 minutes.  However, if you enroll in the Agent’s Lead Machine Program by clicking the link below, you can get two of these calls for free.

Plus, you can also get 8 weeks of my group coaching worth $497.  You can see by reading these transcripts how much of a difference these coaching calls can make on your success with getting exclusive insurance agent leads online!

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Jason:  Okay, great.  So here we are, Russ, and I appreciate you sending the questionnaire back in.  So I guess what I’d like to start by doing is just going through the questions that you had on this document and then we’ll leave it open to anything else that comes up and I’ll try to guide you on the right path here to, you know, get going, building your insurance agent leads machine right away.

Russ:  Okay.  Cool.

Jason:  All right.  Let’s just start off here.  So the first question you had is, you have examples of other advisors are doing with this system.  I don’t have anybody else that has been submitting in, you know, case studies from what they’re doing, but I do have some case studies up on my blog from some of my personal sites, and I’m also getting ready to submit a case study from a project that I did for one of the largest insurance companies, insurance agencies, in the country.  They’re the number one producer for Aviva and I did a project for them that produced quite a bit of results generating insurance agent leads, so I’m getting to release that here soon because my contract’s over now and the time period has expired where I can show their results now.

Russ:  Okay.  So, I’m sorry, now which company is this?  Or are you able to even tell me?

Jason:  I can’t say the company’s name, but I can tell you, they’re the number one producer of IULs for Aviva and we put together an indexed UL system for them.

Russ:  Okay.

Jason:  One of the things I’m going to be doing is actually releasing to my Agents Lead Machine customers like yourself, you’re going to get a copy of the script and the slides that we used in the sales video that we used on their website to generate IUL leads.  And this whole script and slides have been approved by Aviva’s compliance department.

Russ:  Okay.

Jason:  So if you’re interested in doing IUL at all, you know, that’ll really help you out with these type of insurance leads.

Russ:  Yeah.  I’m currently contracted with Aviva and I’m used to selling their product, so that’s awesome.  I mean, I know you can’t say who it is, I’m willing to bet it might be Federal Financial, but you don’t have to say yay or nay.  So, I definitely have some experience with them, so.  But, yeah, cool, cool, so looking forward to that.

Jason:  Yeah.  And I would be willing to say that you have pretty good intuition.

Russ:  All right.  Cool.

Jason:  So yeah, I’m actually working on putting that stuff together on Friday and then I’ll be releasing it to my Agents Lead Machine customers toward the end of next week and then, so you’ll see that in the member’s site and I’ll shoot out everybody an email letting you know it’s in there.

And I’m also going to be selling that, actually, to other people that aren’t Agents Lead Machine customers for 97 bucks.  So, that’ll give you a real jump start if you want to promote IUL.

Russ:  Yeah.  Well, I’m looking forward to that then, awesome.

Jason:  Cool.  All right.  So does that satisfy that question that you had?

Russ:  Yeah, yeah.  You know, and I know as I’m going through some of the video content, going through the training here, there are interspersed some testimonials and those are encouraging.  In fact, I think one of the testimonials that you have is from somebody out here in Seattle.  So I was a bit intrigued because she eluded to the fact that she’s also getting residual income aside from insurance agent leads and I know that’s probably content for a later time, but and I didn’t ask that question on the form that I submitted to you, but I am interested in learning about that possibility, too.

Jason:  Oh, sure.  Yes, I mean, what we’re getting at there is, with the strategies and tactics that I’m teaching you, you could actually apply those to doing other forms of marketing online to get some residual income coming in.  So, I mean, like for example, I’ve got several websites in a variety of different markets.  I do a lot with real estate investing.  I’ve actually worked on some consulting projects and put some things together where, you know, we’re generating leads and selling products online.  And so you can use the same techniques that you’re using for insurance marketing to put stuff like that together and do things like affiliate marketing.  You can put yourself out there as a consultant and then charge, you know, your fees where you get a percentage of sales.  So there’s a lot of different things that you can do to kind of add some additional revenue streams using these techniques.

Russ:  Interesting, interesting.  Yeah, I’m an old real estate investor myself, so that’s intriguing.  Okay, cool.

Jason:  Awesome.  So the second question you had was, “What ongoing costs should I expect?”

Well, I mean, your ongoing costs are going to be, you’ve got, you know, hosting for your websites, you’ve got renewals on your domains.  I mean, you know, web hosting is cheap, it’s 10 bucks a month if you don’t have that already.

Russ:  Yeah.

Jason:  And we have links to Hostgator in there, who we recommend.  You know, your domain name is going to be about $10 a year to renew that.  So, you know, depending on if you’re targeting a lot of different domains, you know, you’re going to have your expense for that.

You’ll have your email autoresponder system, we recommend Aweber.  It’s 19 bucks a month until you get over 500 people on your list and then it starts going up a little bit each month, depending on how many subscribers you have on your list.

I think it only goes up like 50 bucks a month at like the 2,500 person level, so it usually takes a while before you, you know, start increasing your costs on that side of it.

Russ:  Okay.

Jason:  And those are the minor, kind of ongoing costs that you have just to kind of keep your system up and running.  Then you’re looking at the cost of driving traffic into your website.  Those costs are going to vary depending on the traffic source that you’re using.  But, you know, to have any decent amount of traffic that’s going to convert and generate leads for you, you’re looking at probably about a minimum of $500 a month is what you really should be spending to drive that traffic to your site.

Russ:  Okay.  Yeah, that’s helpful.  And I have already taken the subscriptions that you recommended to GoDaddy and Aweber and Hostgator, so I’ve got that all in place.  So, yeah, that’s helpful to know kind of what to expect in terms of ongoing marketing costs to really kind of hit my stride here and get the kind of leads that I really want to have coming in.  So you’re thinking in the neighborhood of $500, obviously that’s going to vary.

Jason:  Yeah, and that’s going to be a minimum for generating insurance agent leads and I would consider that to be your testing budget.  Because like I say throughout the training, if you’ve gotten to any of those parts yet, I really talk about how everything is initially a test, because you got to make sure that the traffic is converting to the message that you’re using and you’re going to go through the optimization process.

So what you’ll find in the beginning is your cost per lead is going to be higher in the beginning and as you apply these testing and optimization strategies that I teach you in like the training course, you’ll actually be able to lower your cost per lead over time.  So, you know, for your same $500, you’ll generate less leads in the beginning, but as you get better at it, you’ll generate more off of that same cost down the road.

Russ:  That makes sense, yeah.  Okay.

Jason:  Yeah.  And you know, what’ll also happen then is you’ll start to scale up as you get better at it, so, you know, you’ll start with $500 to test because you don’t want to, you don’t want to spend a whole crap-load of money and not get the kind of leads that you’re looking for.  But, so you start, you start looking and you test, and then you get your numbers down and if you know, “I spend 500 bucks, I get 20 quality leads off that, but I want to have 60 quality leads a month,” then you know you got to spend $1,500.

Russ:  Yeah.

Jason:  So you want to use that testing to get your numbers down and then you do the math backwards to figure out, you know, what kind of insurance agent leads volume you can handle and then you’ll be able to determine, you know, how much you got to spend to get that lead volume.

Russ:  Right.  Right, okay, well, that makes total sense.  So in my case, you know, I’m sure you’ve talked to, you know, advisors that are kind of in the situation where we’ve tried a lot of different things that either through lack of implementation, you know, correct implementation, or just because they were bad programs, haven’t really worked out all that great.  So my income level is far from where I feel it should be, and, you know, making another financial commitment at this point is a real challenge for me.  So my challenge is going to be to take that initial investment, not only in, you know, what I paid for your program, but also the money to get the campaign up and running and turn it into pretty quick, you know, business, so then I can really leverage those early dollars into, you know, expanding my efforts.

So that’s just my personal challenge, that’s what I’m going to be looking to do.  Because, you know, I can’t afford, I really can’t afford to have three to four months of just, you know, bad trials where, hey, you know, nothing seems to be working and there’s no dollars to further the campaign at that point.

Jason:  Yeah, I completely understand that.  I mean, and that’s why we give you the templates and things like that so you’re not trying to build something completely from scratch that you don’t know if it has a chance of working at all.  Everything that we include in there with the templates, for, you know, the Power Point presentations, and the landing pages, and all of that, those are all designs and presentations that we’ve used in the past to generate leads.  So, you know, you’re getting—

Russ:  Yeah, **** in.

Jason:  Oh, go ahead?

Russ:  I’m sorry, go ahead.

Jason:  Oh, I was going to say, you know, you’re going to have a real high probability, you know, I can’t guarantee that you’re going to generate insurance agent leads, but you’re going to have a super high probability that, you know, using that stuff and making some small tweaks to it, you know, you’ll be able to generate leads out of the gate.  And, you know, as long as you can sell them, you know, then, you know, you’ll profit handsomely off of that.

Russ:  Yeah.  Yeah.  Great.  Okay.

Jason:  So did you have any additional questions that were tied into ongoing expenses?

Russ:  No, I think that’s about it.  I mean, well, I guess there is the side of, you know, as far as ongoing coaching, because I know you were running a promotion where I have eight weeks to, I’m not sure what this is called, forgive me, but I don’t know, they’re not really coaching sessions, but are they kind of like mastermind calls, or I’m not sure what you call them.

Jason:  Yeah, so that’s, I have an eight-week group coaching program where we do a weekly call and then everybody that wants to attend that’s paid for it can get on and then we, you know, it’s basically just a live Q&A, kind of like what we’re doing right now, and I’ll help you with that.  Then you also get access to my personal email and you can email me, like, you know, I know one of the things you said on here was, you know, “What kind of help would you get developing content for your ads and website?”

Russ:  Yeah.

Jason:  So, you know, you can submit to me, you know, stuff that you’re putting together and I’ll give you my feedback and kind of make some edits on it and stuff like that for you, that’s all part of that program.

And then you also get free website review.  So once you have your site up, you can submit it to me through my personal email and I’ll go look at it.  And what I do is I’ll do a screen capture video where I’m looking at your site and I’ll point out the things that I would change, how I would change it, and deliver that video to you so that you can, you know, get everything set up right on your site.

Russ:  Okay.  So in terms of optimizing, you know, once you get the campaign up and running and you’re starting to get feedback that you feel there’s room for improvement, in terms of optimizing and the best, probably the best way to go about that is to just utilize that coaching, you know, that ongoing coaching and seeing what other people are doing and getting suggestions.  Because, you know, I may not be the best judge in the world as far as how to tweak a campaign.

Jason:  Yep.  Well, and I while we’re on the subject of optimization, there’s different places where you’re going to optimize.  So the first thing that you always want to optimize, if you’re not getting the conversion that you’re looking for, is actually your offer.

So on your website, your offer is what you’re using to get people to take action.  So, you know, you can choose to, your offer could be where you’re just trying to get them to request an appointment with you.  Some people take the approach of, you know, they’re offering a free copy of a book, like a lot of people will use Patrick Kelly’s Tax Free Retirement book.  So they get them to fill out a whole bunch of information for the book, they send them the book for free, and then they take them through a sequence after they have requested the book to move them toward an appointment.

Russ:  Right.  Yeah.

Jason:  So there’s some different angles you can take, depending on, you know, how long you want to stretch out the process.

What I can tell you, is that you’re going to generate less insurance agent leads if you go straight for trying for the appointment.  You’re going to have a higher cost per lead doing that, but you’ll also typically generate a little bit higher quality lead.  So those are some things you got to kind of factor in.

But that’s the first thing when you’re optimizing, you want to look at your offer first.  You know, how can I make this offer really appealing?  What do my target prospects really want and how can I give that to them in a way that is just so appealing that they have to take action now.  That’s really the first thing that you want to do.

The second piece of optimization then would be, you know, the copy that you’re using in your ads.  And your ad copy is going to be driven by your offer, because the copy that you use on your landing page all ties right into your offer, and you want to have that conversation that you have on your website regarding your offer, it needs to start at your ad, so it all works backwards from that offer.

So really, you just use language that you’re using right on your website to convey your offer in your ad copy so, I mean, that really, your offer writes the ad for you.

Russ:  Makes sense, okay.

Jason:  I mean, that’s really how optimization works.  I mean, it’s not a real rocket science, but you’ll, the thing you really want to think about is, what are the desperate problems that your prospect has and how can your product solve it, but you have to be able to be able to position it in a unique way that is appealing to them and they, you know, is something that they can’t really look at and say, “Hey, I’ve heard that before,” you know?

Russ:  Yeah.  Right.  I know that your course is endorsed by Brett Kitchen and I’m assuming you’ve got quite a bit of experience with Brett and Ethan over at Insurance Mavericks, and I know they’re real big on tracking and those kinds of message that you’re talking about, you know, where it’s very compelling and very oriented toward solving problems.  They’re people that I hold a lot of respect for and that’s one of the reasons I, you know, decided to give your course a try is because, you know, you have the endorsements from at least Brett.

Jason:  Great.  Well, I appreciate that.  Yeah, Brett and Ethan are personal friends of mine.  I’ve actually started off as a member of theirs back in 2009 when they first launched their first product and, you know, I was doing a lot of stuff that they taught and some things that I learned and was sharing my results with them and they got kind of impressed by that, so, you know, we started actually working together when I left my State Farm agency and I helped them build out True Financial Aid, and some of the stuff in Safe Money Millionaire.  So, you know, all the systems that they use, I’ve had a hand in helping them build.

Russ:  Wonderful.  Yeah, in fact, I was thinking that Safe Money Millionaire might be a good, you know, product giveaway, too.  I’m familiar with Patrick Kelly’s book, you know, Tax Free Retirement, but Safe Money Millionaire is probably even a little bit more pointed toward IUL.

Jason:  Yeah.  Now, the one thing I would be really careful of if you’re giving that book is because, I mean, the book is positioned to drive people that read it down into their own funnels.

Russ:  Yeah, I know.

Jason:  So I would give it away with an appointment.  So, you know, they’ve got to meet with you to physically get a copy of the book instead of just sending it to them, or you’re probably going to be generating leads for them and not you.

Russ:  For them.  I’m sure that’d be fine with them.  Okay.

Jason:  I don’t think that’s what you want to do though.

Russ:  No, no.  So, cool.  Okay.  I have, let’s see, I’m just reading, you covered a lot of the stuff of what I wanted to ask.

As far as, you know, generating insurance agent leads that are in my area, how complicated is that?  I mean, I’m in the greater Seattle area and until I get really good at phone sales and also increase my licensing into other states, I probably just want to keep it in my greater metropolitan area.  What’s really the best way to do that?

Jason:  Oh, yeah.  So I mean, all the, the traffic methods that I teach in the training, they all allow you to geotarget down to even really small cities.  So, you know, that’s why I include Facebook as the first traffic method, because very few insurance agents are using it and the ones that are, are doing it wrong.  So if you follow my methods, you can actually, you know, actually clean up with Facebook.  And, I mean, you can, I’m from a tiny town called Sauk City, Wisconsin, that’s where I grew up, it’s like 5,000 people.  And I can target and show my ads only to people in Sauk City, Wisconsin, that’s how narrowly you can do your geotargeting with Facebook.

Russ:  Yeah.

Jason:  And it’s super simple.  I mean, when you go in there and you set up your ad, you can, it asks you where do you want to show your ad?  You just type in the city and it’ll pull up a list and you click on it and, you know, if you want this just to be Seattle, you type in Seattle and it’ll show, it’ll only show your ads to people in Seattle.

Russ:  Awesome.  Okay.

Jason:  Good.  And then the other traffic sources that get released over, I do one a month and the reason we do one a month is because you don’t want to get a whole bunch of different traffic sources coming into your page at one time because there’s a learning curve with figuring out that traffic source, because each one is different.  And so you got to be able to see what’s happening with the people that are coming from that traffic source on your page and go through that optimization process.

Russ:  Right.

Jason:  And that takes a few weeks to do that.  So I release those traffic trainings on a monthly basis and there’s six core traffic sources that we show you and I release them in the order of how simple they are and how well they convert for insurance offers.  And all of them have geotargeting down to city level, so you don’t have to worry about like getting people in New York or something like that.

Russ:  Cool.  Okay.  Great.

Jason:  Now, I see on your coaching questionnaire, you said, you know, “In order to make a consistent six-figure income, you know, what should you expect your yearly investment to be?”  That’s kind of a tricky question to answer, simply because, you know, I don’t know how well you convert the people that you meet into, into sales and then it’s, you know, it’s going to vary depending on, you know, what size of premium you’re writing with your policies and stuff like that.

But I mean, you know, just to give you kind of a ballpark idea, you know, I would say if you’re looking to make six figures, you’re typically going to have to spend about 20% of the amount that you want to earn on advertising.  So if you want to make $100,000, you’re probably going to have to spend about $20,000 on advertising.  That’s just kind of a blanket rule of thumb that I’ve experienced over the last decade in all forms of marketing, not just online.

Russ:  Okay.  Well, that is helpful and I understand, you know, there’s a lot of variables and it depends on me and my implementation and how well I can convert.  But if I’m going to make a commitment to this long term, I have to have at least kind of a notion.

Jason:  Yep.  Yep.

Russ:  Because it is so foreign to me, you know, it is so foreign, I’ve never done this before.  Kind of why I want to be **** but the whole idea is to get, you know, a string of successes early on so that I can leverage those dollars into further, you know, further campaigns.

Jason:  Yep.  And so what I would recommend that you do, in addition to, because you always want to drive people onto your mailing list.  That email list is so powerful.  And what you can start doing is looking for different products and services that are out there that those people would be interested in, and a lot of them have affiliate programs and you can go sign up to be an affiliate and they’ll give you pre-written emails and you can start sending those things out to your list and you can, you know, you can make money off of selling them other things if they won’t meet with you insurance.  That’s a way for you to kind of, you know, leverage that and cover some of your advertising expense up front.  You want to make sure you’re really using that email list to your advantage.

Russ:  Okay.  You kind of lost me on that one.  Can you just kind of touch on how that works one more time?  I’m sorry.

Jason:  Sure.  I’ll give you an example straight from what I’m doing for one of my real estate clients.  So what we do is we drive people, drive our traffic onto our mailing list through a bunch of different opt-in offers, videos, free e-books, things like that.  So once they get on our mailing list, we try to sell them our primary product, and we get a fair percentage of the people that do that.

So in your circumstance, what you would be doing is, you know, you’d get them to opt-in and then you’re trying to, your primary product is trying to get them to meet with you and talk about their insurance, right?

Russ:  Right.

Jason:  So the people that don’t, in the real estate business, the people that don’t buy, what we do is we start to show them offers from other companies that are related to what we do and we promote it as an affiliate, where we get paid a commission for every product that this person buys from this other merchant.

Russ:  Okay.

Jason:  So relating that back to insurance, what you would do is take the people that don’t respond to you for an appointment and you can go out and find different things that they would be interested, and maybe it’s books on Amazon, or you know, stuff related to what you brought them on your list for.  And then you can sign up as an affiliate and email them out, they’ll give you free, they’ll give you pre-done emails that you can plop into your autoresponder and email to your list.  And if they click through your affiliate link and go and buy one of these products, you get paid a commission on it.

Russ:  I see.  Right.  Okay.  Cool.

Jason:  And so you can use those affiliate commissions to leverage, to cover your traffic expenses.  It’s what we call in the industry a self-liquidating offer, so you use your list and those commissions that you get to cover your traffic so you’re really not spending any money on traffic.  It’s a wash.

Russ:  Okay.  Well, that’s kind of, that’s my world, isn’t it?  That’s where we all want to be.

Jason:  Exactly.  Exactly.  And if you get a good enough offer, you can actually profit on the front end of that.  I mean, the client that I work with in the real estate space right now is, they are a hard money lender.  And one of the things that we do is we promote real estate investment training courses by different gurus and, you know, I put together a promotion last week and, you know, we’ve done over $5,000 in commissions in the last week just off of that.

Russ:  Oh, wow ****

Jason:  Yeah, and we only spend about $3,000 a month in marketing for that site.

Russ:  Okay.  That gives me some ideas and how, you know, how to increase revenue streams here, so wonderful.

Jason:  Cool.  So, yeah, and I think we touched on all the questions that you had on the document here.  Is there anything else that came up that you wanted to cover on this call?

Russ:  I don’t think so, Jason.  I think that pretty much covers it.  I’m just really, really getting into content here, I’m going to be devoting the next two or three days to it.  So just get this up and running as fast as I can and I have a lot of faith in it and I have a lot of faith in you.  So, you know, I just need to make this work, but I’m committed to it.  It feels right to me, you know, versus the other ways I’ve been marketing, this just seems like it’s a real good, intuitive fit for kind of my style.

Jason:  Well, that’s great to hear and I appreciate your confidence.  And we’re here to help you be successful, so you know, let me know how we can do that and we’ll help you with the whole insurance agent leads process.

Russ:  All right, Jason.  Well, thanks so much for your time and stay tuned to hear great things from me.

Jason:  All right, awesome.  You have a good one, Russ.

Russ:  All right.  You, too.  Bye.

Jason:  Bye bye.

Are They Quality Exclusive Insurance Leads?

Posted by admin On July - 27 - 2012

exclusive insurance leads 

This question came into my survey recently and I thought it would make sense to address it for all of you reading my blog.

“Are they quality exclusive insurance leads?”

This question really got me thinking that people are seriously confused about what this website is for along with needing some major clarification on how the process works.

So let’s start out by getting very clear on one important issue…


This website does not, nor do any of my other sites generate exclusive insurance leads that I sell to other agents.  Again, I do NOT have exclusive insurance leads for sale.

I am a licensed insurance professional, just like you, who has been doing his own marketing online for insurance and other products since 2008.

I have spent well over $100,000 of my own and private client’s money testing, tweaking and refining systems to automatically generate leads for insurance by leveraging the internet.

During that time, I have meticulously documented what works and what doesn’t work.  And this website is the product of that documentation.

I’ve been approached by other insurance professionals asking me how I do what I do.  That’s why I put this site together.  It’s a way for me to show agents that want to create their own exclusive insurance leads, the path to achieving that goal.

Let me be even more clear.  All of the information along with the main products on this site are for people who want to do this for themselves.

This is NOT a done for you solution.  I do offer some technical set up services, but that is the extent of the done for you services we offer.

Now that we have that crystal clear, let’s talk about lead quality.

I think it makes sense to discuss how a lead becomes a quality lead in the first place…

The quality of an insurance lead is directly related to the process that you take that person through before having him or her take an action toward you to become a lead.

Let me explain that further.

The process you put in place to generate your leads will determine how quality they are!

I’ll go deeper here with an example.  The lead companies will put up a simple landing page that is all about saving money.  That’s the appeal they are making to people to fill out their form and become a lead.

It’s all about getting a quote and saving money.  There’s no education, no killing of objections, no development of a concept that attracts the right prospect and repels the garbage ones.

This will get a LOT of people to fill out a form, but it generates the lowest quality lead possible.  Then when you throw in the fact that it’s a shared lead, the quality of that insurance lead just dropped ten fold.

If you follow the processes that I teach, it’s about developing a system.  You start by creating a concept around the product that you want to sell.

This concept is a unique idea that promises to solve a major problem in the prospect’s life.

For example if you are selling indexed universal life insurance, then your concept could be:  how to get the upside potential of the market… without the downside risk!

That kind of concept only calls out to your prime prospect.  People who don’t have any money and don’t do any investing aren’t going to give a crap about that concept.

But the people that do… they will!

From your concept, you create an offer.  Your offer is what you are going to use to get people to take action and get into your marketing funnel.

Maybe you want to give away a book with appointment.  Perhaps you want them to request a video or consultation.

Whatever you choose is up to you.  The thing you have to keep in mind here is that it needs to be something that is appealing to the prospect and valuable.  It also needs to further the prospect toward meeting with you.

Once you have these two elements lined up, it’s about building a marketing funnel using web pages that have video, audio, and written content.  Along with an email auto responder system that you use to capture your exclusive insurance leads and email them to follow up.

Each step of your funnel needs to be designed to further educate your prospect about the benefits of the product you are selling.  It needs to kill an objection, and provide a way for the prospect to take the final action that you want him or her to take.

The reason you do this is because everyone is ready to buy at a different point in the process, you so need to make that available at any given point in your funnel.

I think it’s pretty easy for you to see at this point how a well crafted online funnel (or process) is what makes your lead a quality insurance lead.

You should also really know what you want to have out of a prospect before he or she meets with you.  Implement those elements into the steps of your funnel.  Only then will you be able to gather all of the potential information you want out of your prospect.

The more steps you put in place…  The more educated the person is… The more information he or she provides… the more quality your exclusive insurance leads are.

Because I’m showing you do it yourself solutions, the quality of the lead is directly determined by how good of a process you create by following my instructions.

What you also need to realize is that once you build your process, it isn’t done!

In my Agent’s Lead Machine Internet Marketing Mastery program, I teach the scientific methods of data tracking and optimization.

These are ways that you look at the online sales funnel you created and apply strategies to improve the performance of the system.

That’s the only way to truly succeed online…

If you look around this site, you can piece together the basics of creating a successful insurance lead funnel.

But if you want step by step instructions along with templates, help and advanced strategies that kick start your results…

Then you need to get my Agent’s Lead Machine Internet Marketing Mastery program.  It’s the fastest, easiest and most results certain way ever developed to build an insurance lead funnel that produces results.

You can get the details of this program and enroll by visiting the link below:

See my ALM program here

marketing insurance

The whole purpose of this website and the products and services that I offer are to teach insurance professionals how to do online insurance lead generation for themselves as a way to end the dependency upon the lead companies.

I firmly believe that it’s that dependency on the lead companies which is killing the businesses of the vast majority…

… and that only those who learn how to leverage the internet for themselves will be successful moving into the future.

Because insurance professionals have been conditioned into buying leads, one of the main questions I get on my surveys and in coaching calls with my clients is “how much do the leads cost?”

You see, that’s really a difficult question to answer because there are so many variables that actually contribute to what you pay on a per lead basis, because what I teach is completely different than buying a shared lead for $20 or an exclusive lead for $150.

So in this post, what I’m going to do is help you to understand the economics of online insurance lead generation so that you can have a formula that will give you a basic idea of what you can expect to pay for the leads you generate using the methods that I teach.

There’s a couple of key components that are going to contribute to how much you pay for a lead, so let’s examine each of those and piece together the formula for determining your cost per lead.

Each of these components can be manipulated and improved so that you can have a direct impact on what you pay per lead as well.  You need to understand that.  This is the part of my training program called optimization.

Online Insurance Lead Generation Cost Per Lead (CPL) Component #1:

The first thing that is going to contribute to your cost per lead is the traffic source that you are using and how much you pay for that traffic.

If you don’t know, traffic is having people visit your website.  How you get traffic is by placing advertising 0n different platforms that has a link back to your website.

When people click on that link, you get traffic.  In my training program, I show you 7 different platforms that you can advertise on that will drive traffic to your website.

Each of these online insurance marketing methods will charge a different amount for each of the clicks that you get to your website.  And all of them work on an auction basis, meaning you set a bid for how much you are willing to pay for each click to your site.

You have total control over that.  We are going to refer to this as your cost per click or CPC from here on out.  A typical CPC can range from $1 all the way up to $5 depending on what traffic source you are using.

Just keep in mind this piece for right now as I’m going to explain the next component and then I’ll give you an example that utilizes the formula we are putting together here.

Online Insurance Lead Generation Cost Per Lead (CPL) Component #2:

The next piece of this formula has to do with how well your site turns traffic into leads.  We call this the conversion rate of your website.

Essentially the conversion rate is the percentage of visitors you get on your site that fill out your form and become a lead.

There are a LOT of different things you can do on your landing page or website that will affect the conversion rate that you get on that page.  Again, these are things we discuss in great detail within my ALM program.

Depending on how you set things up on your site, what type of insurance you are promoting and the offer strategy you are using, your conversion rate can be as low as 5% all the way up to as high as 70%.

In order to be able to determine what you will spend on leads, you have to know what traffic source you are using and what your CPC is for your campaign.  You also need to know how your site converts that traffic into leads.

Obviously, if you are setting up a brand new system, you have no idea how your site is going to convert until you run a test campaign to find out.

What I like to do when I’m setting up a new system is use some benchmarks for typical conservative conversion rates and what I know I will pay for traffic to my site.  Then I can do the math backwards and figure out what I’d pay per lead using those figures.

If my CPL doesn’t work out the way I want, than I know that I have to lower my CPC, increase my conversion rate on my website or perhaps both.

As you can see, the economics of online insurance lead generation are tricky to figure out in the beginning.  But once you have actual data to work with, you can apply strategies that have a direct impact on your CPL.

Alright so let’s give you the exact formula for figuring out your CPL with an example.

Let’s say you want to run a test using Facebook traffic.  You can get clicks on Facebook for $1 each, so your CPC is $1.  To run any valid test, you should have at least 500 clicks coming to your website.

So you want to take your CPC X #of clicks = your campaign cost.

In this example, your campaign cost is $500.

Next you want to figure out how many leads you are going to get using this insurance lead generation method.  To do that you take the # of clicks (500) X your conversion rate.  To be conservative, you should plan on 5% conversion.

In this example, you’d generate 25 leads.

Then you simple divide your campaign cost ($500) by the number of leads you got (25) = your CPL ($20).

Here’s the formula all in one spot:

Cost Per Lead = Campaign Cost / (Traffic X Conversion Rate)

Like I said before, you have a direct control over what you spend on the traffic and how well your site converts.  Those two items impact what your cost per lead are.

Doing online insurance lead generation for yourself isn’t a one size fits all solution like the lead companies provide.  Everyone is different, that’s why you need to determine how much you will pay per lead by analyzing specifically what you are doing with your promotions.

I hope that all makes sense.

The three strategic pillars of insurance lead generation over the internet are traffic, conversion and optimization.  That’s exactly what you’ll learn in my Agent’s Lead Machine Internet Marketing Mastery Program.

It’s the most complete program ever developed to help agents generate their own exclusive insurance leads online.

Now I realize that you may not be ready to jump feet first into this entire program yet…

You probably have a ton of other questions about how all of this works.  That’s why I put together a free video that will take care of those questions for you.

All you have to do is click the button below and register on the next page.  You’ll be able to watch this video instantly.

insurance leads

life insurance leads
The Age Old Insurance Agent Dilemma

Unless you’ve been hiding under a rock for the last two years, you are certainly aware of the vast amounts of people (and their money) leaving the stock market and Wall Street behind for safe, secure investments.

A large portion of these people have no idea what to do with that money either, so they are putting it into a savings account, CD, or even stuffing it under the mattress!

You know that this is an unprecedented time in history for you to become the financial savior for many of these people, but the window of opportunity is closing as each day passes.

Which brings us to the age old insurance agent dilemma – just how do you get yourself in front of all these prime prospects that are desperate for your help?

Having a steady stream of targeted prospects to meet with on a consistent basis has always been a challenge to say the least, but with today’s technology and break-neck pace of life it is harder than ever.

So difficult is this one single task that it is putting many good people who’ve been in this industry for decades out of business, not to mention squashing the hopes and dreams of people trying to break into it right now.

But the problem goes even deeper than just getting in front of the right prospects on a regular basis…

What it really boils down to is that you don’t have a complete insurance marketing  system in place that leverages today’s technology to attract your prospects, pre-sell them before they meet with you, and follow up automatically.

As a matter of fact, it’s such a huge problem that if you don’t do something about it, you’ll be chewed up and spit out the back-end as it rolls over your entire business.

Where would that leave you?  Would you have to join the masses of the unemployed, leeching off those still working, and fighting over a dead end 9-5 just to make ends meet?

Can you even imagine the things that your friends and family would say about you behind your back because you “couldn’t cut it” or just how let down your family would be from such a failure?

Before a dark storm cloud rolls in above your office, you should know right now that there is hope…

What you are going to discover in this proven is a proven strategy to turn the mass exodus of people fleeing Wall Street into cash value life insurance leads on total autopilot using cutting edge technology that very few insurance professionals understand.

A Proven Strategy to Turn People Fleeing Wall Street into Cash Value Life Insurance Leads

The very first thing you must understand here is that the internet is huge and it’s not going anywhere.  As of the time this paper was written there are well over 1.5 billion internet users worldwide, with nearly 270 million of them in the USA & Canada.

What’s even more startling is that almost 78% of all U.S. citizens are using the internet.

Next you have to realize that newspaper and television viewership is rapidly declining as these internet users obtain their entertainment and get their news online.

“Broadcast viewership hits all time low” –

“Circulation down sharply – again – at newspapers” –

People are getting the lion’s share of the information that they use to make purchase decisions in their lives exclusively from the internet.  Hordes of them are those fleeing Wall Street and scouring the internet for safe places to put their hard earned money.

So what does all this mean to you as an insurance agent?  Well, I want you to put on your marketing hat with me for a moment here…

All smart marketers know that to be successful at attracting business, you have to go to where your prospects are.  After all, no one has ever caught a fish in a pond with no fish.

Which leads us to the very first part of our automatic system.

You must have a website

Most consumers won’t even take you seriously if you don’t have a website.  And it can’t be any old website either.  There are literally billions of them online, so if you want to be successful, you need to come up with a catchy and unique concept that really stands out from the crowd to build your website around.

Your website concept needs to engage people, educate them on the benefits they receive from your product or service, and overcome the objections they might have.

In essence your website needs to be one heckuva salesman…

You can see an example of one of my insurance selling websites based straight off the concept of people fleeing Wall Street by clicking this link:

However, just putting a page online won’t get you in front of the people you want to meet.  Once your site is built you need to have –

Targeted visitors to your website

This can be one of the trickiest parts to marketing through the internet.  There are numerous courses on the multitudes of methods to getting visitors (or traffic) to your site, this paper is not intended to be one of them.

What you should know is that there are plenty of options other than Google and that there are free tools online to help you analyze where and how you should advertise online.

Once you decide on how you are going to get people to see your website, you want to tread carefully and have a budget to test with.  The reason you do this here is that you don’t have any proof that your website will in fact generate life insurance leads.  You won’t know if your concept works until you test.

You will start by sending small amount of traffic to your new website and watch the analytic tools.  Use the data you gather to optimize the conversion of your traffic to life insurance leads and then you can start to turn up the volume.

Now that you have a consistent conversion of your traffic on your website, you need to –

Automatically follow up to get appointments

This is really the easy part of the entire process.  On your website you will set up some way to entice people into giving you their email address in exchange for some free information such as a report or video, consultation – you name it.

After they enter in their email address, they will be entered into a system called an email auto responder.  This will automatically send out your life insurance leads a series of emails that you create one time and enter into the system.

Your emails should accomplish three things:

1)      Further educate your prospect

2)      Answer additional objections

3)      Get them to come back to your website to request an appointment

This is totally different from what the internet lead generation companies do with prospects, which is why most internet leads are garbage.  See the chart below that illustrates how this system works and is different from the lead companies.

What are the steps to putting all this together?

There are quite a few moving pieces to each of these steps, which is why I’ve created my Agent’s Lead Machine Internet Marketing Mastery training program.

It’s a complete A to Z guide of this entire process, detailing out how you accomplish each of these steps.  But it goes even further than that…

With my program, you also get website templates, ad templates, email templates and more so you don’t have to create everything from scratch.

Plus, you’ll get direct access to me through the forum and comments sections within the member’s area.  And if you want even more direct guidance, I have coaching packages available to get you the one on one help you want.

Before I tell you how you can find out more information on my Agent’s Lead Machine program, let me ask you an important question…

How big of an impact would there be on your business and life if you could come into the office each morning with a fresh batch of people that want to meet exclusively with you?

I know some of you may think that’s a pipe dream, but for those who can suspend their initial skepticism, follow some simple steps and take action on them…

It’s a reality.

If you want that reality, let me tell you how you can attain it right now.  Normally, my ALM program is $97/month.  And if you click on the products and services button on the top of my website, you’ll be able to see the order page for this price.

But I realize that a monthly commitment like that is a big step for people to take – especially if you are just getting to know me.

So for those of you that have found this article, I want to tell you how you can take a much smaller commitment with me first AND find a special one time price on my ALM program that may entice you to enroll now anyway.

Here’s how it works.  I put together a free video that discusses the #1 secret to generating life insurance leads (or any insurance leads for that matter) online.

At the end of that video, I’ll make you an offer for an extremely popular training program I put together.  You can grab that training course for a measly $7 one time investment.

It’s a way for you to get your feet wet and see that what I show you can really work without you having to make a big financial commitment.

If you choose to enroll in that course, you’ll see a special offer on my full ALM program.  All you have to do in order to check out all this stuff is simply click the button below:

insurance leads

Case Study – Generating Insurance Leads Online

Posted by admin On July - 6 - 2012

marketing insurance

A really interesting question came into one of my surveys that I am sure is on the mind of most of you that read my emails and website.  So I decided to write up a post about it to help clarify this issue.

Here’s what I go:

“Do you have some sort of case study for generating insurance leads to help agents see how the whole process is put together?”

This question sort of cut me to the core, because I had to ask myself if I had ever showed examples of my lead generation sites before…

And I realized that I hadn’t!  It made me pretty self conscious because I must appear to be a windbag full of hot air and no substance.  So in this post, I’m going to do everything I can to prove to you that I actually do the strategies that I talk about and teach…

…that these strategies for generating insurance leads do indeed work…

…that you can leverage these tactics to bring exclusive, qualified and affordable leads into your office…

…and that I am the most qualified person to help you achieve that goal!

To accomplish all of that, I’m going to give you an in depth analysis of one of my personal sites.

What I want you to do is hold down your control key on your keyboard.  Then while holding down the control key, click this link:

You should have opened up that page in a separate tab on your browser.  Now if for some reason that didn’t work, copy and paste the link into a separate tab so that you can toggle back and forth between here and there to see what I’m discussing on the site.

There’s three key components that I am going to discuss with you on this site, all of which are absolutely crucial if you want to be successful with generating insurance leads online, particularly if you are going after cash value life or annuities.

Online Insurance Lead Generation Key Component #1:

Conceptualizing your product or service in a way that solves their deepest problem and tying it into current events so it’s relevant now.

What you’ll discover on this site is that I put it together right when the occupy Wall Street movement started to get notoriety.  I did this for a couple of reasons.

First, it was fresh on people’s minds.  Wall Street’s greed was putting off many people so I played up on that in my video to increase the conversion.

Second, because nobody had been publishing sites around this, it got picked up by the search engines right away, which gave me top rankings in Google and tons of free traffic.

You’ll see on the site that the concept is very popular with people that visit this site as evidenced by the over 1000 likes and 100 comments on the page.

Think of the concept that you develop as an idea.  It needs to be a fresh idea with an interesting twist.  Something that nobody else is taking about.

I actually stumbled upon playing with ideas from a conversation I had with a veteran agent in my first company, Larry Noble.  He was always in the top 10 of the entire company for all-lines and life sales – and this guy had been at it for almost thirty years!

He told me once that “people buy ideas” and that really stuck with me.  The funny thing was that he’d call up his clients he wanted to sell life to and just say:  “Hey Jim, it’s Larry Noble.  I have an interesting idea that I’d like to discuss with you.  When can you come down and meet with me?”

Larry would set appointment left and right using this method!  And 9 out of 10 times, the clients would leave his office with at least one life policy.

In all my testing of marketing both offline and online, I’ve proven this to be true.  If you talk about a product, your sales will suck.  But if you are generating insurance leads using unique ideas, people will respond to you and end up buying.  It’s really that simple.

Online Insurance Lead Generation Key Component #2:

Providing a preponderance of proof to back up your claims.

This is actually why I felt so stupid about what I’ve been doing in my business of training insurance agents how to marketing online…

I apparently wasn’t providing an overwhelming amount of proof to back up the claims that I make about generating insurance leads over the internet.  And hopefully this post is helping to bolster my claims.

What you’ll see in the video on is third party evidence from credible sources to back up everything that I say – especially the things that are controversial.

When you are creating a new idea or concept and presenting it to people, this is crucial to conversion.  You will never generate insurance leads online without doing that…

Online Insurance Lead Generation Key Component #3:

Having a strong call to action.

With all marketing, you must have a strong call to action at the end of your presentation in order to get people to do what you want them to do.

There should be no shred of doubt in the person’s mind as to what step they need to take to move closer to you once they’ve been persuaded by your marketing message.

In fact, they really should only have one decision to make:  take action or leave the page.

Too many people marketing online miss this crucial component entirely.  A strong call to action needs to have the following elements:

1) A valid reason why the person needs to take action.

2) Some type of scarcity – whether that’s a time constraint to the offer or a summary of the pains the person will continue to experience if they don’t take action.

3) Clear, detailed instructions of exactly what the person needs to do and what will happen after they take action.

Alright, so there is a detailed case study and thorough explanation of three core components going on with this site of mine.

You should really take time to study the site as there are many other components to what I’m doing on the site that all make it a successful page.

In my Agent’s Lead Machine Internet Marketing Mastery program, I take you step by step through putting every element of a successful insurance marketing website like this  one together.

In fact, I give you 7 templates of my best sites that you can use for yourself…

The thing is that putting your site together is only one of the three pieces to the internet marketing puzzle that my ALM program helps you with.  Because a website is totally worthless if you don’t have people visiting it.

And when you are developing concepts like I showed you on this page, there’s no guarantee it will work at it’s best (or work at all) right away, so you have to be able to test and optimize on your site.

Again, this is something that you get with my complete ALM program.

If you’re ready to start putting together online systems like the one I just showed you, I highly suggest that you get started with my Agent’s Lead Machine Internet Marketing Mastery training program today.

You can get the details of this program and enroll by simply clicking here.



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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.



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