A Great Book You Must Read

Today I wanted to write a quick post about one of my absolute favorite marketing books, “Influence: The Psychology of Persuasion”.

Now this actually wasn’t intended to be a book for marketers, in fact, it was intended to help people to recognize the most effective things that sales people and marketers do that can influence a person’s decision to make a purchase.

The author is Dr. Robert Cialdini, the head of psychology at Arizona State University.  During 20 years of research Dr. Cialdini uncovered 6 foundational principals that are ingrained in people.  These principals can be activated to cause un-avoidable persuasion.

This book has literally changed everything that I do in marketing and sales.  What you can learn from this book is extremely powerful, and I highly recommend that you read it.

All 6 of these principals have been purposely integrated into my products that are available to insurance agents for marketing their business online.  I’ve written an article about a technique I developed using these persuasion techniques to get mass referrals out of your existing customers.  You can read it by Clicking Here

To learn more about Life Insurance Marketing, go here – Life Insurance Marketing
Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *


"Download Your FREE Copy Of My Whole Life Insurance Lead Generating Website Instantly ($297 Value)!"

Simply enter your email address in the box below and click the "Get Free Instant Access" button.


About Me

I have been a licensed insurance professional and registered representative since 2003. During that time, I've built two successful insurance agencies (one from scratch).

Since I began my insurance career, the way that life insurance marketing and marketing for insurance in general has drastically changed. I saw the writing on the wall in 2008 and began learning how to market online.

In the beginning things were tough, but now I've managed to carve out an incredible living through the power of the internet. I developed this website based off the knowledge I have gained (and continue to gain) as a resource to help insurance agents discover how to generate hot, qualified, and exclusive insurance leads online.

You can get started with some great free resources I put together - click here


Click Here To Get My Free Video

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.