Archive for July, 2012

Are They Quality Exclusive Insurance Leads?

Posted by admin On July - 27 - 2012


exclusive insurance leads 

This question came into my survey recently and I thought it would make sense to address it for all of you reading my blog.

“Are they quality exclusive insurance leads?”

This question really got me thinking that people are seriously confused about what this website is for along with needing some major clarification on how the process works.

So let’s start out by getting very clear on one important issue…

I DO NOT SELL LEADS.

This website does not, nor do any of my other sites generate exclusive insurance leads that I sell to other agents.  Again, I do NOT have exclusive insurance leads for sale.

I am a licensed insurance professional, just like you, who has been doing his own marketing online for insurance and other products since 2008.

I have spent well over $100,000 of my own and private client’s money testing, tweaking and refining systems to automatically generate leads for insurance by leveraging the internet.

During that time, I have meticulously documented what works and what doesn’t work.  And this website is the product of that documentation.

I’ve been approached by other insurance professionals asking me how I do what I do.  That’s why I put this site together.  It’s a way for me to show agents that want to create their own exclusive insurance leads, the path to achieving that goal.

Let me be even more clear.  All of the information along with the main products on this site are for people who want to do this for themselves.

This is NOT a done for you solution.  I do offer some technical set up services, but that is the extent of the done for you services we offer.

Now that we have that crystal clear, let’s talk about lead quality.

I think it makes sense to discuss how a lead becomes a quality lead in the first place…

The quality of an insurance lead is directly related to the process that you take that person through before having him or her take an action toward you to become a lead.

Let me explain that further.

The process you put in place to generate your leads will determine how quality they are!

I’ll go deeper here with an example.  The lead companies will put up a simple landing page that is all about saving money.  That’s the appeal they are making to people to fill out their form and become a lead.

It’s all about getting a quote and saving money.  There’s no education, no killing of objections, no development of a concept that attracts the right prospect and repels the garbage ones.

This will get a LOT of people to fill out a form, but it generates the lowest quality lead possible.  Then when you throw in the fact that it’s a shared lead, the quality of that insurance lead just dropped ten fold.

If you follow the processes that I teach, it’s about developing a system.  You start by creating a concept around the product that you want to sell.

This concept is a unique idea that promises to solve a major problem in the prospect’s life.

For example if you are selling indexed universal life insurance, then your concept could be:  how to get the upside potential of the market… without the downside risk!

That kind of concept only calls out to your prime prospect.  People who don’t have any money and don’t do any investing aren’t going to give a crap about that concept.

But the people that do… they will!

From your concept, you create an offer.  Your offer is what you are going to use to get people to take action and get into your marketing funnel.

Maybe you want to give away a book with appointment.  Perhaps you want them to request a video or consultation.

Whatever you choose is up to you.  The thing you have to keep in mind here is that it needs to be something that is appealing to the prospect and valuable.  It also needs to further the prospect toward meeting with you.

Once you have these two elements lined up, it’s about building a marketing funnel using web pages that have video, audio, and written content.  Along with an email auto responder system that you use to capture your exclusive insurance leads and email them to follow up.

Each step of your funnel needs to be designed to further educate your prospect about the benefits of the product you are selling.  It needs to kill an objection, and provide a way for the prospect to take the final action that you want him or her to take.

The reason you do this is because everyone is ready to buy at a different point in the process, you so need to make that available at any given point in your funnel.

I think it’s pretty easy for you to see at this point how a well crafted online funnel (or process) is what makes your lead a quality insurance lead.

You should also really know what you want to have out of a prospect before he or she meets with you.  Implement those elements into the steps of your funnel.  Only then will you be able to gather all of the potential information you want out of your prospect.

The more steps you put in place…  The more educated the person is… The more information he or she provides… the more quality your exclusive insurance leads are.

Because I’m showing you do it yourself solutions, the quality of the lead is directly determined by how good of a process you create by following my instructions.

What you also need to realize is that once you build your process, it isn’t done!

In my Agent’s Lead Machine Internet Marketing Mastery program, I teach the scientific methods of data tracking and optimization.

These are ways that you look at the online sales funnel you created and apply strategies to improve the performance of the system.

That’s the only way to truly succeed online…

If you look around this site, you can piece together the basics of creating a successful insurance lead funnel.

But if you want step by step instructions along with templates, help and advanced strategies that kick start your results…

Then you need to get my Agent’s Lead Machine Internet Marketing Mastery program.  It’s the fastest, easiest and most results certain way ever developed to build an insurance lead funnel that produces results.

You can get the details of this program and enroll by visiting the link below:

See my ALM program here

marketing insurance

The whole purpose of this website and the products and services that I offer are to teach insurance professionals how to do online insurance lead generation for themselves as a way to end the dependency upon the lead companies.

I firmly believe that it’s that dependency on the lead companies which is killing the businesses of the vast majority…

… and that only those who learn how to leverage the internet for themselves will be successful moving into the future.

Because insurance professionals have been conditioned into buying leads, one of the main questions I get on my surveys and in coaching calls with my clients is “how much do the leads cost?”

You see, that’s really a difficult question to answer because there are so many variables that actually contribute to what you pay on a per lead basis, because what I teach is completely different than buying a shared lead for $20 or an exclusive lead for $150.

So in this post, what I’m going to do is help you to understand the economics of online insurance lead generation so that you can have a formula that will give you a basic idea of what you can expect to pay for the leads you generate using the methods that I teach.

There’s a couple of key components that are going to contribute to how much you pay for a lead, so let’s examine each of those and piece together the formula for determining your cost per lead.

Each of these components can be manipulated and improved so that you can have a direct impact on what you pay per lead as well.  You need to understand that.  This is the part of my training program called optimization.

Online Insurance Lead Generation Cost Per Lead (CPL) Component #1:

The first thing that is going to contribute to your cost per lead is the traffic source that you are using and how much you pay for that traffic.

If you don’t know, traffic is having people visit your website.  How you get traffic is by placing advertising 0n different platforms that has a link back to your website.

When people click on that link, you get traffic.  In my training program, I show you 7 different platforms that you can advertise on that will drive traffic to your website.

Each of these online insurance marketing methods will charge a different amount for each of the clicks that you get to your website.  And all of them work on an auction basis, meaning you set a bid for how much you are willing to pay for each click to your site.

You have total control over that.  We are going to refer to this as your cost per click or CPC from here on out.  A typical CPC can range from $1 all the way up to $5 depending on what traffic source you are using.

Just keep in mind this piece for right now as I’m going to explain the next component and then I’ll give you an example that utilizes the formula we are putting together here.

Online Insurance Lead Generation Cost Per Lead (CPL) Component #2:

The next piece of this formula has to do with how well your site turns traffic into leads.  We call this the conversion rate of your website.

Essentially the conversion rate is the percentage of visitors you get on your site that fill out your form and become a lead.

There are a LOT of different things you can do on your landing page or website that will affect the conversion rate that you get on that page.  Again, these are things we discuss in great detail within my ALM program.

Depending on how you set things up on your site, what type of insurance you are promoting and the offer strategy you are using, your conversion rate can be as low as 5% all the way up to as high as 70%.

In order to be able to determine what you will spend on leads, you have to know what traffic source you are using and what your CPC is for your campaign.  You also need to know how your site converts that traffic into leads.

Obviously, if you are setting up a brand new system, you have no idea how your site is going to convert until you run a test campaign to find out.

What I like to do when I’m setting up a new system is use some benchmarks for typical conservative conversion rates and what I know I will pay for traffic to my site.  Then I can do the math backwards and figure out what I’d pay per lead using those figures.

If my CPL doesn’t work out the way I want, than I know that I have to lower my CPC, increase my conversion rate on my website or perhaps both.

As you can see, the economics of online insurance lead generation are tricky to figure out in the beginning.  But once you have actual data to work with, you can apply strategies that have a direct impact on your CPL.

Alright so let’s give you the exact formula for figuring out your CPL with an example.

Let’s say you want to run a test using Facebook traffic.  You can get clicks on Facebook for $1 each, so your CPC is $1.  To run any valid test, you should have at least 500 clicks coming to your website.

So you want to take your CPC X #of clicks = your campaign cost.

In this example, your campaign cost is $500.

Next you want to figure out how many leads you are going to get using this insurance lead generation method.  To do that you take the # of clicks (500) X your conversion rate.  To be conservative, you should plan on 5% conversion.

In this example, you’d generate 25 leads.

Then you simple divide your campaign cost ($500) by the number of leads you got (25) = your CPL ($20).

Here’s the formula all in one spot:

Cost Per Lead = Campaign Cost / (Traffic X Conversion Rate)

Like I said before, you have a direct control over what you spend on the traffic and how well your site converts.  Those two items impact what your cost per lead are.

Doing online insurance lead generation for yourself isn’t a one size fits all solution like the lead companies provide.  Everyone is different, that’s why you need to determine how much you will pay per lead by analyzing specifically what you are doing with your promotions.

I hope that all makes sense.

The three strategic pillars of insurance lead generation over the internet are traffic, conversion and optimization.  That’s exactly what you’ll learn in my Agent’s Lead Machine Internet Marketing Mastery Program.

It’s the most complete program ever developed to help agents generate their own exclusive insurance leads online.

Now I realize that you may not be ready to jump feet first into this entire program yet…

You probably have a ton of other questions about how all of this works.  That’s why I put together a free video that will take care of those questions for you.

All you have to do is click the button below and register on the next page.  You’ll be able to watch this video instantly.

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How To Sell Insurance Using Powerful Stories

Posted by admin On July - 17 - 2012

marketing insurance

I started off my agency career as a captive. If you’ve ever worked as a captive agent or are familiar with the corporate culture of captive insurance companies, you’ll know how much of an importance they place on putting up big life insurance sales numbers.

What’s funny is that I’ve had the pleasure of working with two captive companies, one of them being the big dog that shall not be named…  geez, I kinda feel like I’m writing a Harry Potter script here, but I digress 🙂

At each of these two fine companies, I went through the six month agency training process.  Basically they bore you to death with all sorts of stuff that doesn’t matter one bit…

…with hardly a passing thought on the rocks of this business, like how to sell insurance!

Just like any home office, they pump you up with product knowledge and computer system knowledge as if that’s going to get a potential client to commit a few hundred bucks a month toward a life insurance policy!

Then they throw you out to the wolves and expect you to produce.  I was a young buck of only 23 when I started my first agency, so I really didn’t know any better to think on my own…

I jumped in and did what they told me to do.  I’d try selling life insurance to my prospects by talking about the features of the policy and then simply quoting price.

I’d get a couple sales a month doing this, but it was nowhere near the production level the home office was expecting!

My District Manager would be calling me all the time asking why I wasn’t selling more.  It really started to wear on me.  It sucks enough feeling like you are a failure, but to be constantly reminded of it is even worse.

Just so you know, I’m one of those extremely analytical types so I ended up spending a lot of time thinking through the process I was using to try and sell policies.

And it didn’t take long for me to come to the conclusion that it wasn’t me that was a failure.  It was the process I was using to try and sell life insurance!

Another thing you should know about me is that I love doing research.  Realizing that my selling process was broken, it sent me on a quest to discover how to sell insurance in the most effective way possible.

Over the course of about six months, I made a couple of huge discoveries about how to sell insurance that allowed me to radically improve my sales for all lines, but particularly for life insurance.

In fact, these simple changes allowed me to be able to make the company life insurance sales award year in and year out from that point forward.

So in this article, I’m going to share those discoveries with you so you too can enjoy the same (or even better) sales increase that I had!

Discovery #1 about how to sell insurance:

All people buy products based on emotion.  It’s particularly true with life insurance.  Everyone makes their purchase decision based on some type of emotion that they have.  Then they justify that purchase decision based on logic.

What you have to do is adjust your fact finding process so that you uncover what that emotion is in your prospect that will trigger them into buying insurance.

For some people, it’s the deep love for their family.  For some, it’s being able to put their kids through college.  For some, it’s financial security and peace of mind.  For others, it’s the thought of their spouse re-marrying…

A side note – I actually uncovered a statistic (sorry I forgot the source) that shows the #1 reason a spouse re-marries after the death of a spouse is due to financial constraints.

I would get a really strong reaction out of most men when I’d tell them this statistic and they’d feed back to me that they didn’t want their wife to have to re-marry.  That one sold a lot of policies for me!

There are other emotional factors than the ones that I listed that you can uncover to trigger conversion.  The point is that you have to ask the right questions in your fact finder and have the tough conversations that get down to the core of your prospect.

Then when you are giving your pitch, you need to tie all the benefits of the product back to that emotion.

Let me give you an example:

Let’s assume you have one of those guys that hates the thought of his wife re-marrying.  I’d say something along these lines after having determined death benefit and policy type.

“Ok, John.  Here’s the deal…  We’ve taken care of covering everything that is important to you with this protection.

And what you are doing is guaranteeing that no matter what happens Susan is never put in the position where she is forced into re-marrying just to make the ends meet.

We are going to be able to provide you this protection, security and peace of mind without having you spend any extra money out of your pocket on a monthly basis.

Given that you are getting everything you want at absolutely no financial cost to you, do you see any reason NOT to move forward right now?”

What you’ll also notice in that example is that you use features, in this case how I used my techniques for finding the money to logically support his emotional decision.

You can take that even further with every feature of the product you are selling.

Discovery #2 about how to sell insurance:

The most powerful way to really affect the emotions in your prospect is through story telling.

Stories are basically ingrained in our psyches.  If you think about it, before writing was invented, all communication was done through story telling.  And even after writing, the vast majority of commoners couldn’t read anyway, so story telling remained prevalent.

Even today, with less people orally communicating stories and less people actually reading books, our primary form of entertainment is getting stories through television and movies.

Once I learned how to sell insurance through telling my prospects a simple story, my sales went through the roof!

So you are probably wondering how on earth you come up with stories or how you get into telling them, so let’s address those one at a time.

There’s a few ways that you can find stories to sell life insurance.  The best is if you have a personal experience with life insurance.

The second best is using the story of a client of yours.  And lastly you can even use stories of clients from other agents you know.

You’ll always hear guys and gals talking about delivering death checks.  Ask them for the whole story and use it with your clients if you don’t have your own personal or client stories to use yet.  That’s how I started.

In order for your story to be effective it needs to really paint the before and after picture to your prospect.  And there’s two angles you can take.

You can tell the positive story where the client bought life insurance, something tragic happened, but because of the life coverage they were taken care of and able to grieve properly without having to worry about money.

Or you can tell the negative story where the client didn’t buy life insurance, something tragic happened unexpectedly and the family was decimated.

For most people telling the negative story is more difficult, but I’ve found that it will sell more policies (and bigger ones) than the positive story.

The reason being that people will go to greater lengths to avoid loss than they will to have some type of gain.

Psychologically, the family being decimated is a major loss, while many prospects actually view the family getting money as a gain from the death of the breadwinner.

That idea of financial gain from his death is strong enough to actually kill the sale of many qualified prospects, so tread lightly with that angle!

How you get into telling these stories is going to be different in each circumstance you are working with a prospect.  The key is that you use your salesmanship to weave it into the natural flow of the conversation at the point you want to start talking about life coverage.

So there you have it, everything I know about how to sell insurance using powerful stories.  You can take this and modify your approach immediately and start seeing results.  I can guarantee you that!

Of course, none of this matters unless you have the butts in your chairs that you can tell these stories to.  Fortunately for you, I have a surefire system that will make it faster and easier for you to accomplish that than ever before…

… it’s a system that leverages the power of the internet to create exclusive, qualified and pre-sold insurance prospects wanting to meet with you.  And it works for any kind of insurance!

What I’ve done is put together a free video that will give you the #1 secret that makes all of this happen.  You can get it by simply clicking the button below:

insurance leads

 

life insurance leads
 
The Age Old Insurance Agent Dilemma

Unless you’ve been hiding under a rock for the last two years, you are certainly aware of the vast amounts of people (and their money) leaving the stock market and Wall Street behind for safe, secure investments.

A large portion of these people have no idea what to do with that money either, so they are putting it into a savings account, CD, or even stuffing it under the mattress!

You know that this is an unprecedented time in history for you to become the financial savior for many of these people, but the window of opportunity is closing as each day passes.

Which brings us to the age old insurance agent dilemma – just how do you get yourself in front of all these prime prospects that are desperate for your help?

Having a steady stream of targeted prospects to meet with on a consistent basis has always been a challenge to say the least, but with today’s technology and break-neck pace of life it is harder than ever.

So difficult is this one single task that it is putting many good people who’ve been in this industry for decades out of business, not to mention squashing the hopes and dreams of people trying to break into it right now.

But the problem goes even deeper than just getting in front of the right prospects on a regular basis…

What it really boils down to is that you don’t have a complete insurance marketing  system in place that leverages today’s technology to attract your prospects, pre-sell them before they meet with you, and follow up automatically.

As a matter of fact, it’s such a huge problem that if you don’t do something about it, you’ll be chewed up and spit out the back-end as it rolls over your entire business.

Where would that leave you?  Would you have to join the masses of the unemployed, leeching off those still working, and fighting over a dead end 9-5 just to make ends meet?

Can you even imagine the things that your friends and family would say about you behind your back because you “couldn’t cut it” or just how let down your family would be from such a failure?

Before a dark storm cloud rolls in above your office, you should know right now that there is hope…

What you are going to discover in this proven is a proven strategy to turn the mass exodus of people fleeing Wall Street into cash value life insurance leads on total autopilot using cutting edge technology that very few insurance professionals understand.

A Proven Strategy to Turn People Fleeing Wall Street into Cash Value Life Insurance Leads

The very first thing you must understand here is that the internet is huge and it’s not going anywhere.  As of the time this paper was written there are well over 1.5 billion internet users worldwide, with nearly 270 million of them in the USA & Canada.

What’s even more startling is that almost 78% of all U.S. citizens are using the internet.

Next you have to realize that newspaper and television viewership is rapidly declining as these internet users obtain their entertainment and get their news online.

“Broadcast viewership hits all time low” –
http://www.washingtontimes.com/news/2010/jul/8/americans-arent-watching-tv/

“Circulation down sharply – again – at newspapers” – http://www.cbsnews.com/stories/2010/04/26/business/main6433392.shtml

People are getting the lion’s share of the information that they use to make purchase decisions in their lives exclusively from the internet.  Hordes of them are those fleeing Wall Street and scouring the internet for safe places to put their hard earned money.

So what does all this mean to you as an insurance agent?  Well, I want you to put on your marketing hat with me for a moment here…

All smart marketers know that to be successful at attracting business, you have to go to where your prospects are.  After all, no one has ever caught a fish in a pond with no fish.

Which leads us to the very first part of our automatic system.

You must have a website

Most consumers won’t even take you seriously if you don’t have a website.  And it can’t be any old website either.  There are literally billions of them online, so if you want to be successful, you need to come up with a catchy and unique concept that really stands out from the crowd to build your website around.

Your website concept needs to engage people, educate them on the benefits they receive from your product or service, and overcome the objections they might have.

In essence your website needs to be one heckuva salesman…

You can see an example of one of my insurance selling websites based straight off the concept of people fleeing Wall Street by clicking this link:  http://ditchwallstreet.com

However, just putting a page online won’t get you in front of the people you want to meet.  Once your site is built you need to have –

Targeted visitors to your website

This can be one of the trickiest parts to marketing through the internet.  There are numerous courses on the multitudes of methods to getting visitors (or traffic) to your site, this paper is not intended to be one of them.

What you should know is that there are plenty of options other than Google and that there are free tools online to help you analyze where and how you should advertise online.

Once you decide on how you are going to get people to see your website, you want to tread carefully and have a budget to test with.  The reason you do this here is that you don’t have any proof that your website will in fact generate life insurance leads.  You won’t know if your concept works until you test.

You will start by sending small amount of traffic to your new website and watch the analytic tools.  Use the data you gather to optimize the conversion of your traffic to life insurance leads and then you can start to turn up the volume.

Now that you have a consistent conversion of your traffic on your website, you need to –

Automatically follow up to get appointments

This is really the easy part of the entire process.  On your website you will set up some way to entice people into giving you their email address in exchange for some free information such as a report or video, consultation – you name it.

After they enter in their email address, they will be entered into a system called an email auto responder.  This will automatically send out your life insurance leads a series of emails that you create one time and enter into the system.

Your emails should accomplish three things:

1)      Further educate your prospect

2)      Answer additional objections

3)      Get them to come back to your website to request an appointment

This is totally different from what the internet lead generation companies do with prospects, which is why most internet leads are garbage.  See the chart below that illustrates how this system works and is different from the lead companies.

What are the steps to putting all this together?

There are quite a few moving pieces to each of these steps, which is why I’ve created my Agent’s Lead Machine Internet Marketing Mastery training program.

It’s a complete A to Z guide of this entire process, detailing out how you accomplish each of these steps.  But it goes even further than that…

With my program, you also get website templates, ad templates, email templates and more so you don’t have to create everything from scratch.

Plus, you’ll get direct access to me through the forum and comments sections within the member’s area.  And if you want even more direct guidance, I have coaching packages available to get you the one on one help you want.

Before I tell you how you can find out more information on my Agent’s Lead Machine program, let me ask you an important question…

How big of an impact would there be on your business and life if you could come into the office each morning with a fresh batch of people that want to meet exclusively with you?

I know some of you may think that’s a pipe dream, but for those who can suspend their initial skepticism, follow some simple steps and take action on them…

It’s a reality.

If you want that reality, let me tell you how you can attain it right now.  Normally, my ALM program is $97/month.  And if you click on the products and services button on the top of my website, you’ll be able to see the order page for this price.

But I realize that a monthly commitment like that is a big step for people to take – especially if you are just getting to know me.

So for those of you that have found this article, I want to tell you how you can take a much smaller commitment with me first AND find a special one time price on my ALM program that may entice you to enroll now anyway.

Here’s how it works.  I put together a free video that discusses the #1 secret to generating life insurance leads (or any insurance leads for that matter) online.

At the end of that video, I’ll make you an offer for an extremely popular training program I put together.  You can grab that training course for a measly $7 one time investment.

It’s a way for you to get your feet wet and see that what I show you can really work without you having to make a big financial commitment.

If you choose to enroll in that course, you’ll see a special offer on my full ALM program.  All you have to do in order to check out all this stuff is simply click the button below:

insurance leads

marketing insurance

I spend quite a bit of time perusing sites like Producer’s Web to see what topics on selling insurance are trending among my peers so that I can be timely with the information I provide.

One of the most prevalent items I see is from guys and gals that want to figure out how to use social media to start selling insurance.

The vast majority of chatter centers around different strategies that an agent can use on Facebook, Twitter and Linked In to drive leads for your agency.

While success can certainly be had using these mediums and the methods that others have developed, it’s been my experience that the road to success in the social media arena is long and hard for insurance agents.

They all take a consistent and concerted effort to pull off – an effort that needs to be continuously repeated.  As soon as you stop, it’s done.  Plus, you have to walk the fine line of mindset.

There is a fine art to taking someone from the social mindset into the buying mindset, which is the process you have to go through if you want someone to become interested in talking about their insurance from a social media platform.

Those are points I don’t hear many people talking about because usually the ones starting these conversations are people who sell social media marketing services.

My advice is that if you are going to engage in this type of marketing, make sure that you put things in place to directly measure your results.  You should be able to tell exactly how many leads you generated from each social media outlet and exactly how much money you made selling insurance to those leads.

Otherwise you really don’t have any idea how affective your social media campaigns have been or are performing…

Having said all of that, I want to introduce you to a concept that I don’t see anyone else in the insurance space talking about – social signals.

If you are not familiar with that term, a social signal is basically the Facebook “Like” button, Google +1 button and any other social media sharing button that you can put on your website.

These social signals have become a double whammy for online insurance marketing that can have an enormous, direct impact on your ability to start selling insurance by marketing online.

For the rest of this article, I’m going to lay out three reasons why these social signals are absolutely huge and how you can leverage them to your benefit pretty quickly (depending on where you are already at with marketing online).

Reason #1 To Use Social Signal Now:

The first and most powerful reason to use social signals on your website is what we call in the online marketing space “the viral co-efficient”.

Here’s what that is:

Each time someone uses a social sharing button on your site – whether that’s the Facebook like button or Google +1 button or any other social button for that matter…

It gets posted to the news feed of the person who clicked it, which means all of their friends see that they just “liked” your website.

A fair percentage of that person’s friends will click on the post going back to your website because people usually have the same interests.

This generates free traffic to your website.  Also, many of these people will click a social sharing button on your site – thus posting to their news feed and broadcasting your content out their friends.

If you content is interesting, engaging and or helpful enough to people, it can really mushroom and make your content spread virally across the web.

Any content that “goes viral” starts this way.  And that’s the viral co-efficient in a nutshell.  It’s a way to generate free traffic to your website.  If your website is doing a good job of selling people, you can pull leads and appointments from this free traffic.

Reason #2 To Use Social Signal Now:

This next one is a bit more abstract and is going to take some background explanation before most of you understand it, so bear with me as I lay the framework for this reason…

It really has to do with psychology.  Dr. Robert Cialdini wrote a book called “Influence:  The Psychology of Persuasion”.  If you haven’t read this book yet, you need to right away as it will have a profound impact on how you market and sell insurance both online and in person.

In his book, Cialdini discusses research he conducted over a twenty year period – the majority of it in selling situations where he had infiltrated different organizations like car dealerships.

From all of his research, he distilled down what he calls six “weapons of influence” that trigger automatic responses in people’s brains.  When a sales person or marketer utilizes these weapons properly, he or she can effectively persuade their prospect.

One of the most powerful weapons he discusses is that of social proof.  The most commonly used method of social proof over the last 100 years is the testimonial.

However, social signals have become an extremely powerful method of social proof that you can use on your website to start persuading people and selling insurance more frequently.

Think about it – if you land on a page that has 75 people that “like” it versus one that has zero, which one are you going to trust?

Of course it’s the one that already has been confirmed as likable!

Reason #3 To Use Social Signal Now:

Once you have a website established, your prime objective is getting traffic to that site so you can generate leads and sales off of it.  That’s really the only reason to have a website, in my opinion…

The Hold Grail of traffic is organic search – getting free clicks to your site from Google, Bing, Yahoo or any of the other search engines when people type in a keyword phrase you are targeting.

In order to obtain organic traffic, you have to go through a process called search engine optimization or SEO for short.  This is a combination of doing things on your page and off your page that make the search engines like your website and thus rank it higher.

The goal being to get your website onto the first page of the search engine, preferably into the #1 – 3 slots for most traffic.

Up until recently, the biggest off page factor in search rankings was links coming back to your website.  The sites with the most links, the most relevant links and the most high quality links would rank the highest.

However, Google found out that many businesses were manipulating their ranking algorithms with aggressive, paid link building – and they don’t like that.

So they’ve been going through round after round of algorithm updates to penalize the businesses that engage in that practice.

One of the newly implemented ranking factors that is playing a huge role now is social signals.

Sites that are using these social signals and have a fair amount of them on their pages are ranking higher than sites that don’t use them.

Social signals are basically the new backlink in the SEO arena.  If you are looking to increase your organic traffic, then you MUST implement social signals.

You really need to ask yourself:  “Do people like me?”  If you aren’t giving them the chance to do so on your website, you are missing out on a boat load of chances for selling insurance!

Do you want to start increasing your insurance sales by marketing on the web?

Are you unsure about what to do or where to start?

Would you like a seasoned insurance pro with years of successful experience marketing online to take you by the hand and guide you through the whole process from point A to point Z?

Well, then you need my Agent’s Lead Machine Internet Marketing Mastery training program!

Click here to see the details and proof this works!

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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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