Archive for October, 2010

Why Do You Sell Life Insurance?

Posted by admin On October - 4 - 2010

I like to pose this question to everyone I meet in this industry to see how they answer it.

For me, it originally was to have time to spend with my three young daughters with me to the right.

However, I learned after being in the business awhile that you don’t get a whole lot of time to spend outside of work, IF you do your marketing and promotion the way that the home office teaches you to do it…

So I set out on a journey to find ways to do marketing better, and I discovered them.  It made a huge difference in my business but most importantly my life became better because of it.  I don’t miss things like picking apples with my kids in the fall or conferences at school because I’m stuck in the office 80 hours a week anymore.

You may sell life insurance for any number of reasons, but I can guarantee none of them are so that you miss out on your life!  You can easily leverage the internet to create highly qualified, exclusive life insurance leads that flood your office on total autopilot so that you can spend more time doing the things that you enjoy.

I’ve written an extensive 5 part article series on exactly how to construct a system for yourself that does this.  You can read it by Clicking Here.

Let me know why you sell life insurance (and that you are alive while reading this!) by commenting in the box below.

Consumer Confidence in Life Insurance Soaring

Posted by admin On October - 4 - 2010

I just wanted to write a real quick post about an article I read on another site. The author talks about recent surveys that are showing soaring figures of consumer confidence in life insurance.

In particular as seeing life insurance as a viable option for financial planning purposes. People are tired of the Wall Street Casino and just want safe havens where they can grow their money guaranteed.

The author did not cite the stats, so I sent a request to get them for you to review, but if you want to check out the article, you can read it – click here.

Now that the time is ripe to generate sales of permanent life insurance, the only question that needs to be answered is “how to get in front of high quality, targeted people”?

I firmly believe that the internet is the answer to that question, which is why I developed the Agent’s Lead Machine websites.  I’m currently working with several clients along with my test agents to optimize and improve the websites to generate huge amounts of the best appointment requests for life insurance.

To get the scoop on what Agent’s Lead Machine is all about, click the banner below.


Life Insurance Marketing Has Changed Forever…

Posted by admin On October - 1 - 2010

Today I felt compelled to write about the current state of insurance marketing in general, with an emphasis on life insurance marketing.

When I started in the insurance business (way back in 2003), things were still similar to how they were 20 – 30 years before my time.

All you needed to do to attract all the client you needed was:

1) Get a good location for you office

2) Set up a few centers of influence

3) Make some cold calls

4) Send a few mailers each month

5) Ask for referrals from the people you write

That formula allowed me to add over 300 households per year to my book from ’03-’06.

Fast forward to 2010 and those tried and true methods still work…to a certain degree.  But they simply will not give you the growth that you need to appease the higher ups or provide the income that you want.

What makes it even worse is that people are so much less loyal these days, the amount of time people stay with you shortens every year!

That’s a recipe for insurance agency disaster if I’ve ever seen one.

I speak with agents and advisors all over the country every day.  The overwhelming majority of them know that the answers to these problems are found on the internet.

But they are afraid…

Afraid that it’s too time consuming.

Afraid that it’s too expensive.

Afraid that it’s too complicated.

Afraid of compliance.

I understand this completely as I have walked in your shoes.  Nothing is scarier than the unknown!

That’s why I put together the Agent’s Lead Machine websites.  They are the most complete lead generating websites available to the single agent around.  There is nothing else like it.

For the last month, I’ve been testing and tweaking the websites to improve the look, feel, and effectiveness of them.  We’re on the verge of significantly lowering the cost per lead acquisition and the amount of leads generated.

The sites have been updated to be even more robust with more ways to automatically turn prospects into leads.

And they are as close to being 100% hands free as they possibly can be!  All you have to do is manage the marketing, which is the most fun and easy part.

Be on the lookout for an email coming up in 2 weeks for a special re-launch of the sites with this new and improved look.  I’ll be running a promotion to give away 1 site completely free…so if you’ve wanted to get going without any money on site development, this will be an awesome opportunity.

Let me know if you have any questions.

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About Me

Jason has been a licensed insurance professional and registered representative since 2003. He built 2 successful insurance agencies before starting several online companies. He developed the Agent\'s Lead Machine as a way for insurance agents to generate hot, qualified, and exclusive insurance leads online. He\'s the country\'s leading expert on internet marketing for insurance agents.

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